The Best Bachelor's in Business Analytics Programs in Texas for 2027
Key Points: Best Business Analytics Bachelor's Programs in Texas
- The University of Texas at Austin ranks #1 in Texas on a 98.3 Program Score, with an 89% graduation rate.
- Every school on this list is public.
- Cost and quality are not opposites here: the lowest-tuition program on the list, East Texas A&M University, ranks #5.
- Programs analyzed
- 6
- In-state tuition range
- $4,790-$11,688
- Average graduation rate
- 61%
- Median salary (BLS)
- $103,755
We analyzed 6 analytics programs in Texas on graduation rate, selectivity, cost, and outcomes to rank where a bachelor's in business analytics actually pays off. In-state tuition among the 6 ranked programs in Texas runs from $4,790 to $11,688 a year, a $6,898 spread for the same credential.
The University of Texas at Austin tops the list with a 98.3 Program Score on an 89% graduation rate, at $11,688 a year in-state. Across all 6 ranked schools, the average graduation rate is 61%, ranging from 42% to 89%. The national median pay in the field is $103,755 a year per the BLS, the same benchmark every ranked school here feeds into regardless of tuition paid.
The Top Business Analytics Bachelor's Programs in Texas at a Glance
UT Austin leads at 98.3, and North Texas at Dallas closes the chart at 60.2. Longer bars rank higher.
How the Business Analytics Bachelor's Programs in Texas Are Scored
Each Program Score runs from 0 to 100: outcomes count for 44%, selectivity and academics for 38%, and scale and value for 18%, all from federal data. See how the weights work.
The 6 Best Business Analytics Bachelor's Programs in Texas, Ranked for 2027
The 6 best Business Analytics Bachelor's Programs in Texas, ranked by outcomes.
University of Texas at Austin
Austin, TX · Public
- Grad rate
- 89%
- Admit rate
- 27%
- In-state
- $11,688
- Out-of-state
- $44,908
A BBA business analytics major built on five required analytics courses, from programming and databases to predictive and optimization methods.
- 89% graduation rate
- Program Score 98.3
- $11,688 in-state tuition
- Predictive analytics and optimization core
The University of Texas at Austin offers a Business Analytics major within its Bachelor of Business Administration. The catalog says graduates are prepared to use statistical analysis, data mining, natural language processing, optimization and machine learning to give practical recommendations in areas such as finance, marketing and supply chain management, and to understand the ethical issues around those technologies. Required courses are Introduction to Problem Solving and Programming, Database Management, Predictive Analytics, Optimization Methods and Decision Making, and Business Analytics in Practice. Students add six more upper-division hours in business analytics and enough electives to reach at least 120 semester hours.
The university graduates 89% of its students and admits 27% of applicants. In-state tuition is $11,688 and out-of-state tuition is $44,908. The program earns a Program Score of 98.3 out of 100, which is the basis of its ranking. It fits students who like working with data and want to learn to frame business problems, build predictive models and turn results into decisions, and who can handle a selective admissions process.
University of Texas at Dallas
Richardson, TX · Public
- Grad rate
- 76%
- Admit rate
- 65%
- In-state
- $10,639
- Out-of-state
- $36,139
A STEM-designated bachelor's in Business Analytics and AI with a Fast-Track route into a master's degree.
- Program Score 89.4
- 76% graduation rate
- $10,639 in-state tuition
- Fast-Track route to a master's
The University of Texas at Dallas offers a Bachelor of Science in Business Analytics and Artificial Intelligence through the Naveen Jindal School of Management. The school describes a STEM-designated curriculum that goes beyond reading historical data to building intelligent systems, training machine learning models and using predictive modeling and Generative and Agentic AI on business problems. Graduates are prepared for roles in information technology, finance, supply chain, marketing and cybersecurity. A Fast-Track option lets students take advanced graduate-level analytics courses during their undergraduate studies and move into a master's degree, saving time and tuition. Students describe projects in nearly every course, internships and a capstone, and the program hosts career fairs and skills workshops.
The Program Score is 89.4 out of 100, the basis of its ranking. UT Dallas graduates 76% of its students and admits 65% of applicants. In-state tuition is $10,639 and out-of-state tuition is $36,139. The program fits students who want a technical analytics degree with a business foundation, and especially those who already expect to pursue a master's degree and want to shorten that path. It asks for comfort with quantitative coursework, since the curriculum centers on modeling, machine learning and programming-based tools.
University of North Texas
Denton, TX · Public · online option
- Grad rate
- 61%
- Admit rate
- 72%
- In-state
- $8,319
- Out-of-state
- $18,159
University of North Texas's Business Analytics BBA is STEM-designated, which qualifies an F-1 student for a STEM OPT extension.
- Program Score 75.7
- 61% graduation rate
- $8,319 in-state tuition
- STEM-designated, 120 credit hours
The University of North Texas offers a Bachelor of Business Administration in Business Analytics through the G. Brint Ryan College of Business and its Department of Information Technology and Decision Sciences. The degree is 120 credit hours over about four years and is listed as an on-campus major. UNT describes it as STEM-designated, combining business fundamentals with statistical analysis and modeling. Professional courses cover data management, data mining, data modeling, data visualization and data warehousing. Students can take supporting courses in logistics, marketing or business computer information systems. The student chapter of INFORMS and the Professional Leadership Program provide networking, and the college reports AACSB accreditation.
The program has a Program Score of 75.7 out of 100, the basis of its ranking. UNT admits 72% of applicants and graduates 61% of students. In-state tuition is $8,319 and out-of-state tuition is $18,159. The program fits students aiming at data analyst, business intelligence or supply chain analyst roles who want a large public university, and international students who value the STEM OPT eligibility the school describes.
University of Texas at San Antonio
San Antonio, TX · Public
- Grad rate
- 53%
- Admit rate
- 87%
- In-state
- $6,266
- Out-of-state
- $19,189
University of Texas at San Antonio's Business Analytics BBA teaches R, Python, SAS, SQL and SPSS and offers a five-year path to an M.S. in Data Analytics.
- Program Score 65.6
- $6,266 in-state tuition
- 87% admit rate
- Five-year BBA plus M.S. pathway
The University of Texas at San Antonio offers a Business Analytics BBA in the Carlos Alvarez College of Business. The page describes coursework in analytics, statistical programming, data mining, artificial intelligence and machine learning, alongside core business classes in accounting, economics, finance, information systems, management and marketing. Students work with R, Python, SAS, SQL and SPSS to build data visualizations and predictive models. An accelerated pathway lets eligible students earn the BBA and an M.S. in Data Analytics within five years, applying in their junior year. To declare the major as a freshman, students need MAT 1053 Mathematics for Business or higher with a C- or better; others are admitted to Business Studies first.
The Program Score is 65.6 out of 100, the basis of this program's ranking. UTSA reports a 53% graduation rate and an 87% admit rate. In-state tuition is $6,266 and out-of-state tuition is $19,189. The program fits Texas residents who want a technical, software-heavy business degree at a public price and who may continue into a graduate analytics degree.
East Texas A&M University
Commerce, TX · Public
- Grad rate
- 43%
- Admit rate
- 92%
- In-state
- $4,790
- Out-of-state
- $17,090
A STEM-designated BBA in Business Analytics offered 100% online or in a hybrid format in Commerce and Dallas, with AACSB accreditation held since 1976.
- $4,790 in-state tuition
- Program Score 60.2
- 92% admit rate
- 100% online or hybrid
East Texas A&M University offers a Bachelor of Business Administration in Business Analytics, a 120-credit-hour, four-year degree with no foreign language credits required. The page describes it as an approved STEM program focused on collecting, organizing, analyzing and interpreting big data for problem-solving and decision-making. Students also study business operations and build writing, communication and team leadership skills. The degree is offered 100% online as well as in a hybrid online and face-to-face format in Commerce and Dallas, and a Collin College transfer pathway is available. Internships are not required but can earn credit when requirements are met. The school reports that its College of Business has held AACSB accreditation since 1976.
ETAMU earns a Program Score of 60.2 out of 100, which is the basis of its ranking here. Federal data show a 43% graduation rate and a 92% admit rate, so the school admits nearly all applicants. In-state tuition is $4,790 against $17,090 for out-of-state students. The program fits students who want a data-focused business degree at a low in-state price and need the option to study fully online or in a hybrid format.
University of North Texas at Dallas
Dallas, TX · Public
- Grad rate
- 42%
- Admit rate
- 84%
- In-state
- $7,840
- Out-of-state
- $20,139
A bachelor's in Business Analytics that adds industry certificate options in Python, Hadoop and Spark, Tableau and Power BI.
- Program Score 60.2
- 42% graduation rate
- $7,840 in-state tuition
- Python, Tableau and Power BI certificates
The University of North Texas at Dallas offers a Bachelor of Business Administration in Business Analytics focused on interpreting large datasets through quantitative analysis. The program covers analytics and machine learning fundamentals, quantitative analysis, communication and strategic management. UNT Dallas says it differs from programs centered almost entirely on statistics by also building technical and domain knowledge employers want. Students can pursue industry certificates in Python, Apache Hadoop and Spark, and visualization tools such as Tableau and Power BI. The school highlights small class sizes and support with resumes and internships, and lists data scientist, machine learning engineer and business intelligence analyst as career paths.
Federal data shows UNT Dallas admits 84% of applicants, and 42% of students graduate. In-state tuition is $7,840, compared with $20,139 out-of-state. The program carries a Program Score of 60.2 out of 100, which is the basis of its ranking. It fits Texas residents in the Dallas area who want an affordable, career-focused analytics degree with a hands-on tools component. The page does not list credit hours or a required internship. Out-of-state students should weigh the higher tuition against the program's features.
Graduation Rates at the Ranked Business Analytics Bachelor's Programs in Texas
The median school on this list graduates 57% of its students. The highest rates belong to The University of Texas at Austin (89%) and The University of Texas at Dallas (76%). The school with the highest rate is also ranked #1.
- #1 The University of Texas at Austin89% graduation rate
- #2 The University of Texas at Dallas76% graduation rate
- #3 University of North Texas61% graduation rate
Institution-wide graduation rates reported to IPEDS. They describe the whole school, not this program alone.
How Selective Are the Business Analytics Bachelor's Programs in Texas?
On this list, 1 school admits fewer than half of applicants, the most selective being The University of Texas at Austin at 27%.
- #1 The University of Texas at Austin27% admitted
- #2 The University of Texas at Dallas65% admitted
- #3 University of North Texas72% admitted
Institution-wide admit rates for first-time applicants, reported to IPEDS. Open-admission schools do not report one.
Campus Size Across the Business Analytics Bachelor's Programs in Texas
Enrollment on this list runs from 3,794 at University of North Texas at Dallas to 53,864 at The University of Texas at Austin. Of the 6, 4 enroll 20,000 students or more and 1 enrolls fewer than 5,000.
Total institution enrollment reported to IPEDS, all levels and programs.
What a Bachelor's in Business Analytics Costs in Texas
In-state tuition among the 6 ranked programs in Texas runs from $4,790 to $11,688 a year. East Texas A&M University anchors the low end at $4,790, while The University of Texas at Austin sits at the top at $11,688. At public schools that in-state figure is the resident rate; out-of-state students routinely pay two to three times as much, which can reorder this list entirely for anyone moving in from elsewhere.
Run the four-year math and the gap widens: about $19,160 in tuition at the low end against roughly $46,752 at the high end for the same bachelor's in business analytics. Against the national median of $103,755 a year, the cheaper degree pays its tuition back far faster.
Published annual tuition and required fees reported to IPEDS. Private schools charge one rate regardless of residency; public schools charge non-residents the out-of-state rate shown on each card.
Online Business Analytics Options in Texas
1 of the 6 ranked Texas programs offers a confirmed online or distance-education option, which widens access for working students who cannot relocate. An accredited online analytics degree carries the same standing as its on-campus version, since accreditation attaches to the program and school, not the delivery format.
Business Analytics Careers and Pay After a Texas Program
Every degree on this list points toward the same national labor market. The Bureau of Labor Statistics puts national median pay in the field at $103,755 a year, a figure that applies across the profession rather than to any single school here, and it holds whether a graduate paid $4,790 or $11,688 a year in tuition. That is the core tradeoff this ranking is built to expose: a higher price does not buy a higher starting salary in the federal wage data.
Keep Exploring
Business Analytics Bachelor's Programs in Texas: Your Questions, Answered
What is the best analytics degree in Texas?
By Program Score, The University of Texas at Austin ranks first among the 6 business analytics programs in Texas we analyzed, with a 98.3 score and an 89% graduation rate. The score weighs graduation rate, selectivity, in-state cost, and outcomes, so the top school balances all four rather than winning on any one.
How much does an analytics degree cost in Texas?
In-state tuition among the ranked Texas programs runs from $4,790 to $11,688 a year. These are resident rates at public schools; out-of-state students pay more, so confirm your residency status and check the out-of-state column before comparing.
Is an online analytics degree respected by employers?
Yes, when the school is accredited. An accredited online degree lists the same on a transcript as the on-campus version, and accreditation, not delivery format, is what protects the credential. Every program ranked here is accredited and reporting to the federal IPEDS system.
What salary can graduates expect?
The BLS reports a national median of $103,755 a year for the field. That is a national benchmark, not an Texas-specific figure or a promised outcome for any single school, but it is the number every tuition dollar on this page should be measured against.