The Best Bachelor's in Marketing Programs in Georgia for 2027

Georgia College & State University offers a Bachelor of Business Administration with a major in Marketing, housed in the Department of Management, Marketing and Logistics. The page says the major combines contemporary marketing concepts, business fundamentals and the school's liberal arts curriculum. Students can take optional concentrations, including human resource management, logistics and transportation, and sales. The page highlights a corporate sponsored Elevator Pitch Competition for networking and interview skills, an undergraduate research class numbered 4999 where students write research essays ready for publication, student organizations, study abroad, and internships and group projects. It lists 27 career options and 8 complementary minors, and links to the school's career center, a Digital Career Counselor and O*NET career information for marketing majors.

Georgia College graduates 64% of its students and admits 78% of applicants. In-state tuition is $7,696 and out-of-state tuition is $28,022. The program has a Program Score of 80.8 out of 100, which is the basis of its ranking. It fits students who want a marketing degree with a liberal arts base, faculty-guided research and a choice of career-oriented concentrations.

Georgia State University offers a Bachelor of Business Administration in marketing through the Department of Marketing in the Robinson College of Business. The degree requires 120 credit hours and is offered on the Atlanta campus, with an Online BBA Degree Completion Program for students transferring credits. Coursework covers markets and customers, product development, pricing, advertising and promotion, and distribution. In Marketing Strategy, groups of five to six students spend the semester building plans for actual clients, and the page says past projects included work for the FBI, the American Gas Association, Credit Karma and the American Petroleum Institute. In Social Media Marketing, teams consult for real companies. An undergraduate certificate in professional sales is also available.

Federal data show a 53% graduation rate and a 55% admit rate at Georgia State. In-state tuition is $7,344, and out-of-state tuition is $23,520. The program earns a Program Score of 80.2 out of 100, which is the basis of its ranking. It fits students who learn best through client work and want a portfolio of real projects, and those who may need the online completion route after earning credits elsewhere.

The University of West Georgia offers a Bachelor of Business Administration in marketing through its Department of Marketing in the Richards College of Business. The page says the degree prepares students for brand and product management, sales promotion, sales management, personal selling, advertising, public relations, retailing, direct marketing, international marketing and marketing research, and for graduate study. The program is based on the Carrollton campus and is available on campus or as much as 80% online, although some online courses may require visits to Carrollton. The degree requires 120 total semester hours, and a downloadable program map helps students plan their courses. The page reports that the university is accredited by SACSCOC and that the business college holds AACSB accreditation. Students taking a mix of online and face-to-face courses in one term may pay both campus fees and the online rate.

The program has a Program Score of 75.2 out of 100, which is the basis of its ranking. West Georgia's federal graduation rate is 43% and its admit rate is 52%. In-state tuition is $4,488 and out-of-state tuition is $16,200. It fits students who want a broad marketing foundation with flexibility between campus and online study.

Point University in West Point, Georgia, teaches marketing through two bachelor's options, a Bachelor of Business Administration and a Bachelor of Science. Both pair a broad business foundation with in-depth study of marketing principles and concepts, and the school frames the work around Christian-centered leadership and the ethical obligations of Christian marketers. Students are prepared for entry-level roles such as digital marketing assistant, social media marketing manager and customer relationship manager. Point lists internship placements at local and national employers, including Chick-fil-A restaurants, South State Bank, Sherwin Williams, the Pittsburgh Steelers and Voya Financial. The school also offers a fully online bachelor's program in marketing alongside the on-campus version.

Point has a 34% graduation rate and a 44% admit rate, so the school is selective but not highly so. In-state and out-of-state tuition are the same at $22,800. The program carries a Program Score of 70.7 out of 100, which is the basis of its ranking. It fits students who want a faith-based campus, a choice between a B.B.A. and a B.S., and a path that leads toward internships with regional and national businesses.

Thomas University offers a Bachelor of Science in Marketing that can be completed entirely online or on its Thomasville campus. The degree totals 120 credits. Students take a business core that includes principles of accounting, finance, economics and marketing, the legal environment of business, management information systems, business research methods and a strategy course. Marketing major courses cover e-commerce marketing, consumer behavior, integrated marketing communications, international marketing and sales management. The school says the program teaches marketing strategy and evaluation, including product and service development, research, planning, distribution channels, pricing and advertising.

Thomas University is a private nonprofit school with 1,471 students. About 28% of students graduate, and it admits roughly 38% of applicants. Tuition is $11,400 for in-state and out-of-state students alike. The program earns a Program Score of 69.5 out of 100, which is the basis of its ranking. The page describes hands-on options that include project courses, internships, field visits and a student chapter of the Society for Human Resource Management. It suits students who want a marketing degree they can take online or in person, and who want to compare the graduation rate with their own support needs before enrolling.

Young Harris College offers marketing as a Bachelor of Science in the Department of Business and Public Policy. Graduation takes 120 hours of coursework: 31 hours of general education, 44 hours of electives and 45 hours of program courses. The page says marketing prepares students for graduate study or for going straight into a career, and that entry-level marketers may manage the brand image of products and services, analyze how customers use a company's products, and run digital and traditional media promotion. A popular class is MRKT 3000 Consumer Behavior, which examines the theories and decision-making processes behind purchasing under different economic, environmental, psychological and cultural conditions. Related programs on the page include Business Administration, Communication Studies and Business Analytics. The page describes an on-campus major.

Federal data shows a 42% graduation rate at Young Harris and an admit rate of 63%. In-state tuition is $30,800, matching the out-of-state rate, since the college is private. The program earns a Program Score of 69.4 out of 100, which is the basis of its ranking. It suits students who want a marketing degree at a small college and the flexibility of 44 elective hours to pair marketing with communication or analytics coursework.

Fort Valley State University in Fort Valley, Georgia, awards a Bachelor of Business Administration with a major in marketing. The degree is administered through the Business Administration Department in the College of Arts and Sciences. The program treats marketing as the study of pricing, development, promotion and distribution of products, ideas and services, and expects students to work with statistics, search engine optimization, data analytics, messaging and design. The school points to careers in advertising, research and development, brand management, public relations, sales and event direction. Students can learn by doing through the Marketing Club and other campus organizations, and the business faculty are described as close to current marketing practice.

Fort Valley State has a 41% graduation rate and a 66% admit rate. In-state tuition is $4,176 and out-of-state tuition is $15,528. The program holds a Program Score of 67.5 out of 100, which is the basis of its ranking. It fits Georgia residents who want a public, moderately selective campus with a low in-state price and a broad marketing curriculum, and who want to build experience through student organizations.

Dalton State College in Dalton, Georgia, offers a Bachelor of Business Administration in Marketing as a day program in the Wright School of Business. The curriculum covers consumer behavior, markets, branding, purchasing behavior, advertising and the promotional elements of marketing, with attention to how technology keeps changing the field and how companies use social media to create demand. The school lists careers such as marketing manager, sales manager, public relations specialist and retail sales, and names alumni employers including Shaw Industries, Mohawk Industries, Starbucks and Engineered Floors. A guided pathway and the academic catalog are linked for planning coursework.

Dalton State is an open-admission college, with a 25% graduation rate. In-state tuition is $2,616 and out-of-state tuition is $9,936. The program has a Program Score of 66.8 out of 100, which is the basis of its ranking. It fits students in the Dalton area who want a low-cost marketing degree without an admissions hurdle, and who are comfortable with a day schedule on campus. Because the graduation rate is modest, planning a steady course load matters.

Georgia Southwestern State University in Americus, Georgia, offers a Bachelor of Business Administration in Marketing in the College of Business and Computing, available on campus or completely online. The curriculum builds a foundation in consumer behavior, business marketing strategy, research, analytics and communication. Students practice data-driven planning, learn the marketing mix, segmentation and target marketing, and prepare for industry-recognized certifications in analytics and social media. The school points to internships, student organizations, mentorships, cases and experiential learning, and lists careers in sales, advertising, public relations, marketing research and event planning. It says its business degrees are in the top 5% of business programs worldwide.

Georgia Southwestern has a 41% graduation rate and a 75% admit rate. In-state tuition is $4,176 and out-of-state tuition is $15,528. The program earns a Program Score of 65.5 out of 100, which is the basis of its ranking. It fits students who want to finish a marketing degree online while working, or who prefer a small campus in southwest Georgia, and who want a public-school price with certification preparation built into the coursework.

Piedmont University in Demorest, Georgia, offers marketing as a concentration within its Business Administration degree at the Walker College of Business. Faculty with practical experience teach subjects that range from entrepreneurship to social media to sports marketing. Students learn how people interact with businesses and media, balance creativity with targeted strategy, and make decisions from their own research. The school says students gain experience through internships and by teaming with classmates on real projects for real clients. Piedmont lists careers in advertising and promotions management, content strategy, copywriting and social media coordination, and notes that the preparation can also lead toward postgraduate educational opportunities.

Piedmont has a 47% graduation rate and a 93% admit rate. Tuition is $31,200 for in-state and out-of-state students alike. The program earns a Program Score of 61.4 out of 100, which is the basis of its ranking. It fits students who want a small private campus, project work with outside clients and a business administration degree that carries a marketing emphasis, and who are comfortable paying private tuition.

Columbus State University in Columbus, Georgia, offers a Bachelor of Business Administration in Marketing through the Department of Management and Marketing. The degree totals 120 credit hours, takes four years full-time, and is delivered on campus, hybrid or fully online. Students study how to promote and sell products and build marketing strategies, with electives such as digital marketing and branding. The school highlights internships, group projects, hands-on coursework, small class sizes, and support through academic advising, free tutoring and success coaching. The program has specific admission requirements beyond the university's general ones, and a marketing minor is available to business majors. The Turner College of Business reports AACSB accreditation for its business degrees.

Columbus State has a 42% graduation rate and a 99% admit rate. In-state tuition is $4,488 and out-of-state tuition is $16,200, so the price gap for nonresidents is large. The program has a Program Score of 59.4 out of 100, which is the basis of its ranking. It fits Georgia residents who want a low in-state price, working students who need a fully online option, and anyone who prefers a regional public university with a standard four-year plan.

Savannah State University in Savannah, Georgia, offers marketing as part of its Bachelor of Business Administration. Students complete all core BBA courses plus the specialized marketing courses. The program teaches students to identify customer needs and wants, determine target markets and design appropriate products and services, and it prepares graduates for market research, public relations, event management and product management. The College of Business Administration says students can complete all core and major courses online at their own pace, a format aimed at adult and distance learners. The college reports accreditation by AACSB International. A marketing minor is available to business and non-business majors.

Savannah State is an open-admission university, and 28% of students graduate. In-state tuition is $4,176 and out-of-state tuition is $17,469. The program has a Program Score of 59.1 out of 100, which is the basis of its ranking. It fits Georgia residents who need an open door to a bachelor's degree, working adults who want an online route, and anyone seeking a low in-state price, with attention to the graduation rate when planning time to degree.

Brenau University in Gainesville, Georgia, offers a Bachelor of Business Administration in Marketing that can be taken on the ground or online. The degree runs eight semesters with fall and spring starts. It combines liberal education courses with a business core in accounting, economics, finance and management, then adds a marketing major of six courses totaling 18 credits: sales management, consumer behavior, marketing research, social media and mobile marketing, marketing analytics and marketing management. Students have created content for the Georgia Mountain Food Bank and Habitat for Humanity and have worked on a market-entry project for a Canadian company. Selected courses include HubSpot certifications, and a Marketing Society gives students a way to meet professionals.

Brenau has a 33% graduation rate and an 88% admit rate. Tuition is $31,470 for in-state and out-of-state students alike. The program earns a Program Score of 58.5 out of 100, which is the basis of its ranking. The school says the degree serves students starting college and adults returning to finish a degree or change careers. It suits someone who wants small classes, a flexible online choice and applied project work, and who can weigh a private-school price against the federal graduation figure.