The Best Bachelor's in Marketing Programs in Kentucky for 2027

Asbury University offers a Bachelor of Arts in Marketing on campus through its Dayton School of Business. The curriculum is described as customizable and centers on consumer value, creative strategy, data-informed decisions and professional written and verbal communication. Requirements listed are 39 credits in the business core, 12 credits in the marketing core, three student-selected business and marketing courses, and 53 credits of general education. The four marketing core courses are Consumer Behavior and Decision-Making, Fundamentals of Professional Selling, Marketing Research and International Marketing. Electives can include Brand Management, Social Media Marketing, Public Relations Theory and Practice, and Advanced Professional Selling. Marketing majors who keep a 3.0 GPA and complete at least 90 credits may enter the +Grad accelerated MBA, starting up to 25 percent of the master's work without added cost.

Asbury in Wilmore admits about 63% of applicants, and about 65% of students graduate. Tuition is $33,072 for in-state and out-of-state students alike. The Program Score of 81.6 out of 100 is the basis for the ranking. The program suits students who want a small-class, faculty-mentored marketing major and may want to add an MBA quickly after the bachelor's.

The University of Louisville offers a Bachelor of Science in Business Administration with a major in Marketing through its College of Business and Department of Marketing. The catalog page says the major is designed to prepare students for several marketing career options and for success in the global marketplace. The minimum total is 120 hours, made up of general education, 53 hours of college requirements, 27 to 30 hours of major requirements and 12 to 15 hours of supporting courses. New and transfer students admitted to the College of Business are admitted to the marketing major. Current students need a 2.8 cumulative GPA and completion of college algebra or elements of calculus to move into it. The department describes teaching, research and service that serve students, employers and professional marketing groups.

Louisville admits about 79% of applicants, and about 61% of students graduate. In-state tuition is $12,940 and out-of-state tuition is $29,286. The program's Program Score of 78.7 out of 100 is the basis for its ranking. It suits students who want a large public university's business college, a clear set of entry requirements and a marketing major built into a standard business administration degree.

Bellarmine University offers a Bachelor of Arts in Marketing through the W. Fielding Rubel School of Business, delivered on campus and totaling 120 credit hours. Beyond the business administration courses, marketing majors take classes in marketing research, digital marketing, professional selling, consumer behavior and marketing strategy. The page says the degree prepares students for sales, product management, marketing research, retailing, advertising, business-to-business marketing and international marketing. It highlights a guaranteed internship opportunity, more than 50 study abroad options and a 12:1 student-to-faculty ratio. Students work with faculty mentors on course choices, internships and career preparation, and can join the American Marketing Association and attend professional conferences with faculty. The school reports AACSB accreditation.

Bellarmine in Louisville admits about 86% of applicants, and about 64% of students graduate. In-state and out-of-state tuition are the same at $47,180. The Program Score of 71.8 out of 100 is the basis for the ranking. The program fits students who want a campus-based marketing major with built-in internship expectations, close faculty contact and the option to study abroad.