The Best Bachelor's in Marketing Programs in Louisiana for 2027

Louisiana State University Shreveport offers a Bachelor of Science in Marketing, available in person and online, with an estimated four years for first-time freshmen. Concentrations are Marketing, Advertising Design, Data Analytics, Hospitality, International Business and Sales. The school says the degree is transfer-student friendly and that students can double-major in management and marketing or add a minor outside the School of Business. Hands-on work includes simulations, in-class projects and internships, which count for three hours of 400-level credit, and a Small Business Creative Advertising class where students create ads for a local business. Internship sites named by the school include Northwestern Mutual and State Farm. The school reports AACSB accreditation, and students can join the Advertising Club or honor societies.

LSUS reports a 38% graduation rate and admits 51% of applicants. In-state tuition is $5,656, matching the out-of-state figure. The program has a Program Score of 72 out of 100, which is the basis of its ranking. It fits transfer students and working learners who want flexibility, a choice of specialty tracks and local internship connections, all at a modest public price.

Southern University and A&M College teaches marketing through its Management and Marketing department, which lists a Bachelor of Science in Marketing among its undergraduate programs. The department also runs an SAP Certificate Program and student chapters of Pi Sigma Epsilon, the Society of Supply Chain Professionals and the Society of Human Resources Management. A Sports Marketing concentration for marketing majors launches in Spring 2026, approved in October 2025, with coursework in sports marketing, athlete marketing and branding, digital marketing and promotion, marketing analytics and performance tracking, and negotiation and persuasion. A Sports Marketing minor is open to non-majors. The department also lists internships and employment support, scholarships and student advising.

Southern admits 35% of applicants and graduates 27% of its students. In-state tuition is $4,973 a year, against $12,323 for out-of-state students. The marketing program holds a Program Score of 69.7 out of 100, the basis of its ranking. It fits students who want a low-cost public marketing degree with room to specialize in the business side of sports, and who will use the department's advising and internship resources to support their progress toward the degree.

Grambling State University offers a Bachelor of Science in Marketing through the Department of Management and Marketing in its College of Business. According to the university catalog, the degree requires 27 semester hours of marketing courses plus 33 hours of support courses and the other university requirements, for a 120-credit curriculum plan. The plan runs from freshman-year basics such as General Business, Information Systems and math through accounting, economics, finance and management in the middle years. Senior-year work includes Marketing 380, Marketing 410, Management 420 and nine hours of marketing electives approved by an advisor and the department head. The department says it aims to prepare students for graduate study or an entry-level position, with an emphasis on problem solving, communication and technology. Students can also earn a marketing minor with 18 approved hours.

Grambling State reports a 36% graduation rate and admits 45% of applicants. In-state tuition is $5,140, the same as the out-of-state figure. The program earns a Program Score of 68.2 out of 100, which is the basis of its ranking. The program fits students who want a structured, advisor-guided marketing curriculum with a defined four-year plan and a business core that covers accounting, economics and finance, and who value a lower-cost public option in northern Louisiana.

McNeese State University offers a Bachelor of Science in Business Administration with a marketing major, taught in person over four years and 120 credit hours. Students choose a concentration in Digital Marketing or General Marketing. The school says marketing students learn how research, creativity and strategy work together to help organizations reach the right audiences. Coursework, internship opportunities and ties to the regional business community show how marketing is used in real business settings. College of Business students can add a minor in Entrepreneurship or Construction Management, or the Certificate in Liquefied Natural Gas Business. Class sizes are small, and the Center for Learning and Student Success provides tutoring, writing support, career development and study abroad guidance.

McNeese reports a 47% graduation rate and admits 78% of applicants. In-state tuition is $5,147 and out-of-state tuition is $6,647. The program has a Program Score of 66.9 out of 100, which is the basis of its ranking. It fits students who want a campus-based marketing degree with a digital option, personal faculty attention and a low public price, including for those coming from outside Louisiana.

Loyola University New Orleans offers a Bachelor of Business Administration in Marketing through its College of Business. The program teaches the marketing process and its place among other key areas of business, with an emphasis on building strategies for different customer segments, environments and conditions. The school describes the degree as opening paths in product design, development, market strategy, brand management, event planning, research and analysis. Students also have access to the Portfolio Career Program, which connects them with local business professionals, career and academic coaches, and upperclassmen. The College of Business offers minors to students of any major, including Entrepreneurship and Business Administration, and a Master of Business Administration is available for those who continue to graduate study.

Loyola reports a 59% graduation rate and admits 93% of applicants. In-state tuition is $47,390, the same as the out-of-state figure. The program has a Program Score of 64.8 out of 100, which is the basis of its ranking. It fits students who want a small private campus, mentoring from business professionals and the option to add a minor, and who are comfortable with a higher sticker price than the public programs in the state.

Southeastern Louisiana University houses its marketing major in the Department of Marketing and Supply Chain Management. The degree is a Bachelor of Arts in Marketing that blends a conceptual foundation with practical skills in modern marketing practice, and it prepares students for a business career or graduate study. Majors choose among three concentrations: General Marketing, Advertising and Social Media Marketing Communications, and Professional Sales. The department says its faculty keep close ties with industry and use present-day case tools, and past student projects include an advertising campaign, logo and slogan for the Southeastern Channel and research for Nielsen Media Research. Students can join the Southeastern Marketing Association, and the page lists recent employers such as Target, Aramark and Nielsen Media Research.

Southeastern admits 99% of applicants and graduates 45% of its students. In-state tuition is $5,777 a year, compared with $18,255 for out-of-state students. The program's Program Score is 63.2 out of 100, which is the basis of its ranking. The major suits Louisiana residents who want a low-cost public route into sales, advertising or social media marketing, and who value a choice of concentration over a single fixed track.