The Best Bachelor's in Marketing Programs in Missouri for 2027

Drury University houses marketing in a combined Management and Marketing major within the Breech School of Business Administration. The page says the two disciplines were merged into one credential to focus on sustainable product offerings and the organizations that create them. The major requires 63 credit hours: a business core, four major courses in Project Management, Employment Law, Marketing Research and Strategy, and a nine-hour concentration in either Management or Marketing. Marketing electives include Digital Marketing and Marketing Research. Students can explore international business, entrepreneurship and business law, and every Breech student must complete at least one semester of internship with a partner firm or other organization.

Drury reports a 62% graduation rate and a 58% admit rate. The school is private, with tuition of $35,400 for in-state and out-of-state students alike. The program earns a Program Score of 81.4 out of 100, which is the basis of its ranking. It fits students who want marketing paired with management training and a required internship, rather than a stand-alone marketing major, and who are comfortable with private-school tuition.

Maryville University of Saint Louis offers a Bachelor of Science in Marketing that the school says builds skills in social media, digital media, marketing analytics, consumer behavior and project management. In the senior experience marketing course, students create marketing campaigns and research the internal and external forces that shape market opportunities. A partnership with Abstrakt Marketing Group, a St. Louis agency, lets students intern up to 25 hours a week, earning a base wage plus commission on contracts they sell. Students can pair the major with a minor in business analytics, and the university also lists an online version. The school reports an average class size of 14 and a 98% career outcomes rate.

Maryville reports a 66% graduation rate and a 95% admit rate, so most applicants are admitted. The school is private, with tuition of $24,766 for in-state and out-of-state students alike. The program earns a Program Score of 77.0 out of 100, which is the basis of its ranking. It fits students who want hands-on campaign work and a paid internship route, and who value small classes at a school that admits the large majority of its applicants.

Southeast Missouri State University offers an on-campus Bachelor of Science in Marketing Management (BSBA) in its Department of Marketing on the Cape Girardeau campus. The degree requires a minimum of 120 credit hours, including 30 hours of business core, 21 hours of support courses and a 36-hour major with no minor required. The marketing core includes Integrated Marketing Communication, Consumer Behavior, Intro to Business Research, Marketing Management and Customer Metrics. The major also requires a real world experience, either a departmentally approved internship or an approved international academic program. Brand Marketing, Digital Marketing and Professional Selling appear among the options. Students can work at the Greene Center for Innovation and Entrepreneurship, and more than 30 study abroad programs are offered.

SEMO reports a 58% graduation rate and a 74% admit rate. Tuition is $8,559 for in-state and out-of-state students alike. The Program Score is 76.3 out of 100, the basis of this program's ranking. The degree fits students aiming at brand strategy, digital marketing, market research or sales roles who want an experience requirement built into the major.

The University of Central Missouri offers a Bachelor of Science in Business Administration in Marketing, available in person at Warrensburg or fully online. Most online courses run in an accelerated eight-week format, and some follow a traditional 16-week schedule. The school reports AACSB accreditation for the Harmon College of Business and Professional Studies and a 96% job placement rate. Popular courses include digital marketing, where students work with the university's social media channels, consumer behavior, with a nationwide competition, and sports marketing. A professional sales course is part of the plan, and the page cites a Sales Education Foundation listing. Students can use the State Farm Sales Lab, a virtual reality lab and a focus group facility.

Central Missouri graduates 54% of its students and admits 64% of applicants. In-state tuition is $8,550 compared with $17,100 for out-of-state students. The program carries a Program Score of 75.2 out of 100, which is the basis of its ranking. It fits students who want a flexible format and sales-oriented training, whether they study on campus or while working.

Missouri State University-Springfield offers a four-year Bachelor of Science in marketing. The degree plan is built on a business core and then marketing courses including Consumer Behavior, Services Marketing, Principles of Retailing, International Marketing and Strategic Management and Policy. Students choose marketing electives from advertising courses (principles of advertising, digital and social media marketing), sales courses (professional sales, sales management), and general courses such as marketing research, introduction to logistics, supply chain modeling and marketing analytics. An executive internship in marketing and an education abroad course are also listed. The degree requires at least 120 hours, with at least 40 at the upper-division level.

Missouri State graduates 58% of its students and admits 91% of applicants. In-state tuition is $8,120 and out-of-state tuition is $17,388. Admission to the College of Business requires a 2.50 combined GPA. The program has a Program Score of 74.4 out of 100, the basis for its ranking. It suits students who want to specialize in advertising or sales, or pair marketing with supply chain coursework, at a large public campus.

Lindenwood University offers a Bachelor of Arts or Bachelor of Science in Marketing with an Advertising emphasis through its Plaster College of Business and Entrepreneurship. The page calls it one of the college's signature programs. Students work with real clients to develop campaigns from start to finish: research and insights, a strategic direction and "Big Idea," ads and copy, media planning and buying, impressions and key performance indicators, and budget management. Past client partners named on the page include Bench Racers, Guns 'N Hoses, Saint Louis Crisis Nursery and United Services for Children. Coursework covers marketing research, advertising and promotional strategy, digital marketing, media planning, copywriting, consumer behavior and audience analysis, and students can explore social media marketing, video production and design tools. The degree is offered in on-campus and blended formats.

Federal data show a 49% graduation rate and a 57% admit rate. In-state tuition is $19,900, and out-of-state tuition is the same $19,900. The program's Program Score is 74.4 out of 100, which is the basis of its ranking on this site. It fits students who want creative and strategic advertising work and a portfolio of client projects to show employers. Students more interested in analytics or sales than in creative work may find another marketing emphasis closer to their goals.

Missouri Baptist University delivers this Bachelor's in Marketing through MBU Online, a fully online program designed for working professionals and adult learners. The school says students can transfer up to 96 credits, which is 80% of the degree, and that classes begin every 8 weeks. The curriculum emphasizes applied learning, with sample courses in communication strategies in business, consumer behavior, market research and marketing management. The page describes campaign-focused work, digital channels, content strategy and performance measurement, and says students apply concepts through real-world projects and internships. The school reports that it has been accredited since 1978 and that graduates achieve successful outcomes within six months of graduating at a rate above 96%. The page cites a Bureau of Labor Statistics projection of 6% growth for marketing and advertising roles from 2024 to 2034.

The federal graduation rate is 48% and the admit rate is 69%. In-state tuition is $31,530, and out-of-state tuition is the same $31,530. The program's Program Score is 72.6 out of 100, which is the basis of its ranking here. The program fits adults with prior college credit who want to finish a degree online while working, or who are moving into marketing from another field. Students without much transfer credit should look closely at the price, since tuition at this level is a larger factor for a full four-year path.

Northwest Missouri State University offers a 100% online Bachelor of Science in Marketing. Students build a base in accounting, economics and management, then study strategy, research and communication. Coursework includes case studies and real-world projects, including client-based research for a local company using IBM SPSS Statistics software. Graduates learn to prepare sales pitches, run surveys and market research, build budgets and forecasts, and calculate ROI for campaigns. A Professional Advisory Board of industry professionals meets annually to shape learning outcomes. The school reports that more than 95% of graduates find employment or continue their education within six months, and it allows a double major with business management. The degree is 120 credit hours with up to 82 transfer hours accepted.

Northwest graduates 54% of its students and admits 86% of applicants. In-state tuition is $6,713 and out-of-state tuition is $13,426. The program has a Program Score of 69.2 out of 100, the basis for its ranking. It suits working adults who want a flexible online bachelor's degree with hands-on research experience.

Missouri Western State University delivers marketing as a Bachelor of Science in Business Administration (B.S.B.A.) through the Steven L. Craig School of Business. The program page says students work alongside businesses and organizations to develop plans that help them grow. The degree requires at least 120 credit hours: a 33-hour business foundation, 15 additional BSBA hours that include strategic management, and a 24-hour marketing major. Major courses are Consumer Behavior, Professional Selling and Sales Management, Advertising and Promotion, Marketing Research, International Marketing and Trade, and Marketing Management, along with General Psychology and one upper-division business elective. The school points to careers in retail management, market research, advertising and promotion, and consumer product marketing.

Missouri Western is an open-admission university, and 39% of students graduate. In-state tuition is $8,310 and out-of-state tuition is $17,220. The BSBA program asks for an ACT composite of 21 or higher for admission without review, with alternate paths for lower scores. Its Program Score of 62.6 out of 100 is the basis for its ranking. The program fits students who want applied, client-facing marketing coursework in a campus setting and a school that does not screen applicants at the door.

Park University offers marketing as a Bachelor of Science in Business Administration (B.S.B.A.), available online and on campus with online courses. The degree is 120 total credits, with a 39-credit business core and a 21-credit marketing major. Required marketing courses are E-Marketing, Consumer Behavior, Marketing Management, and Marketing Research and Information Systems. Students pick three more from options such as graphic design software, advertising, professional selling, social media marketing and a marketing internship. The page says the program emphasizes hands-on learning through core assessments, assignments and internships, and it is part of Park's 4+1 undergraduate-to-graduate options. Graduates typically find jobs in marketing management, insurance, real estate, banking and retail.

Park is an open-admission university, and 38% of students graduate. Tuition is $11,018 for both in-state and out-of-state students. The program has a Program Score of 62.3 out of 100, the basis for its ranking. It suits students who want a flexible online or hybrid marketing degree, value an applied, internship-friendly curriculum, and may want to continue into a graduate program under the 4+1 option.

Columbia College offers a Bachelor's in Marketing through its Robert W. Plaster School of Business. The curriculum covers digital marketing, consumer behavior, marketing research and analytics, advertising and strategic marketing management, including ethical strategies related to pricing, product, place and promotion. Areas of study listed on the page also include economics, management, business analytics and business communication. Students can add a related minor. The page notes that graduates work in corporate, government and nonprofit organizations. Many Columbia degrees are offered 100% online, and students can also take selected classes at the school's nationwide locations or at the main campus in Columbia, Missouri. The school reports that the Plaster School of Business became accredited by the Accreditation Council for Business Schools and Programs (ACBSP) in December 2023.

Columbia College is open admission, and the federal graduation rate is 42%. In-state tuition is $12,276, and out-of-state tuition is the same $12,276. The program's Program Score is 62.1 out of 100, which is the basis of its ranking here. The program suits working adults, military-connected students and transfer students who want an online or multi-location marketing degree with a flexible schedule. Students who want a campus agency experience or a specialized track such as advertising or brand management should ask whether the degree plan offers one, because the page lists areas of study rather than named concentrations.