The Best Bachelor's in Marketing Programs in Nebraska for 2027
Key Points: Best Marketing Bachelor's Programs in Nebraska
- Creighton University ranks #1 in Nebraska on an 87.2 Program Score, with an 83% graduation rate.
- The hardest to get into is Hastings College (#3), which admits 72% of applicants.
- Private schools hold most of the places on this list.
- Cost and quality are not opposites here: the lowest-tuition program on the list, University of Nebraska at Omaha, ranks #4.
- Programs analyzed
- 5
- In-state tuition range
- $6,758-$46,800
- Average graduation rate
- 55%
- Median salary (BLS)
- $125,470
We analyzed 5 business programs in Nebraska on graduation rate, selectivity, cost, and outcomes to rank where a bachelor's in marketing actually pays off. In-state tuition among the 5 ranked programs in Nebraska runs from $6,758 to $46,800 a year, a $40,042 spread for the same credential.
Creighton University tops the list with an 87.2 Program Score on an 83% graduation rate, at $46,800 a year in-state. Across all 5 ranked schools, the average graduation rate is 55%, ranging from 33% to 83%. The national median pay in the field is $125,470 a year per the BLS, the same benchmark every ranked school here feeds into regardless of tuition paid.
Marketing Bachelor's Programs in Nebraska, Compared by Score
Creighton leads at 87.2, and Bellevue closes the chart at 67.2. Longer bars rank higher.
Our Methodology for Ranking Marketing Bachelor's Programs in Nebraska
Each Program Score runs from 0 to 100: outcomes count for 44%, selectivity and academics for 38%, and scale and value for 18%, all from federal data. See how the weights work.
The 5 Best Marketing Bachelor's Programs in Nebraska, Ranked for 2027
The 5 best Marketing Bachelor's Programs in Nebraska, ranked by outcomes.
Creighton University
Omaha, NE · Nonprofit
- Grad rate
- 83%
- Admit rate
- 80%
- In-state
- $46,800
- Out-of-state
- $46,800
Creighton University's marketing major offers four tracks, including Sports Business and Customer Analytics, and the school reports that more than 90% of business students complete an internship.
- Program Score 87.2
- 83% graduation rate
- $46,800 tuition, in-state and out-of-state
- Four marketing tracks
Creighton University offers a Bachelor of Science in Business Administration with a marketing major through the Heider College of Business. Students take courses such as advertising, public relations, consumer behavior, market research and digital marketing. Four tracks are available: General Marketing, Strategic Communications, Customer Analytics and Sports Business. Major requirements include Consumer and Market Behavior, Marketing Research and Marketing Management: Policy and Strategy. The school reports that more than 90% of business students complete an internship. An accelerated bachelor's to master's route lets students begin a master's in Organizational Leadership while finishing the bachelor's degree. The page also describes the Heider Mindset Curriculum, which emphasizes ethical business.
Federal data shows an 83% graduation rate at Creighton and an 80% admit rate. In-state tuition is $46,800, and out-of-state tuition is the same at $46,800. The program earns a Program Score of 87.2 out of 100, which is the basis of its ranking. The major fits students who want to specialize early, whether in analytics, communications or sports business, and who value internship experience on campus in Omaha. The tuition is the same for residents and non-residents, so cost planning should focus on scholarships and aid.
Concordia University-Nebraska
Seward, NE · Nonprofit
- Grad rate
- 65%
- Admit rate
- 86%
- In-state
- $39,800
- Out-of-state
- $39,800
Concordia University, Nebraska's 120-credit marketing major carries a 14:1 student-to-faculty ratio and a reported 100% career outcome rate.
- Program Score 72.7
- 65% graduation rate
- $39,800 tuition, in-state and out-of-state
- 14:1 student-to-faculty ratio
Concordia University, Nebraska offers a Bachelor of Science in Marketing on its Seward campus. The degree totals 120 credit hours and covers consumer behavior, purchasing decisions, the elements of marketing campaigns, paid versus organic messaging, digital marketing, product management, distribution and sales. The college reports a 14:1 student-to-faculty ratio, an average class size of 21.6 and a 100% career outcome rate. Students can pair the major with concentrations such as business, communication, entrepreneurship, finance, leadership or agribusiness. The business programs hold specialized accreditation through the International Accreditation Council for Business Education, according to the school. Marketing students are encouraged to join the Business Club, which hosts a career fair and speakers.
Federal data shows a 65% graduation rate at Concordia and an 86% admit rate. In-state tuition is $39,800, and out-of-state tuition is the same at $39,800. The program earns a Program Score of 72.7 out of 100, which is the basis of its ranking. The program fits students who want a small, Christ-centered campus with close faculty contact and an ethics emphasis in its marketing training. Students should compare the sticker price with the aid available, since the tuition is identical for residents and non-residents.
Hastings College
Hastings, NE · Nonprofit
- Grad rate
- 49%
- Admit rate
- 72%
- In-state
- $35,990
- Out-of-state
- $35,990
Hastings College marketing majors give 30 professional presentations in their junior and senior years and complete an internship and a capstone.
- Program Score 69.5
- 49% graduation rate
- $35,990 tuition, in-state and out-of-state
- 30 professional presentations
Hastings College offers a marketing major that prepares students for work as product managers, market researchers, sales managers, social media managers and marketing directors. Graduates are expected to build advertising and marketing campaigns, judge the marketability of new products or services, perform market and product research and communicate new ideas. Alongside marketing courses, students study communication, ethics, strategic planning, entrepreneurship, legal aspects of business, financial management and leadership. During the junior and senior years alone, students complete 30 professional presentations. Marketing majors serve one and sometimes two internships, and every major completes a capstone project that uses case studies. Classes follow a block schedule of one or two courses at a time, with a 13:1 student-to-faculty ratio.
Federal data shows a 49% graduation rate at Hastings and a 72% admit rate. In-state tuition is $35,990, and out-of-state tuition is the same at $35,990. The program earns a Program Score of 69.5 out of 100, which is the basis of its ranking. The major fits students who want small classes, frequent speaking practice and hands-on experience through internships. Since tuition does not change with residency, families comparing options should look at the scholarship packages and the four-year path the college describes.
University of Nebraska at Omaha
Omaha, NE · Public
- Grad rate
- 47%
- Admit rate
- 87%
- In-state
- $6,758
- Out-of-state
- $21,246
University of Nebraska at Omaha's marketing major offers a Sales concentration and a Sales minor, with in-state tuition of $6,758.
- Program Score 68.2
- $6,758 in-state tuition
- 47% graduation rate
- Sales concentration
The University of Nebraska at Omaha offers a Bachelor of Science in Business Administration with a marketing major through the College of Business Administration and its Department of Marketing and Entrepreneurship. The program is delivered in the traditional format, which requires at least some in-person attendance. It offers a Sales concentration, and students can add minors in Marketing or Sales. A four-year plan is published for the major. The page lists careers including advertising specialist, content marketing specialist, communications director, digital content specialist, sales and marketing manager and search engine optimization specialist. The college states that its undergraduate and graduate programs are accredited by AACSB.
Federal data shows a 47% graduation rate at UNO and an 87% admit rate. In-state tuition is $6,758, compared with $21,246 for out-of-state students. The program earns a Program Score of 68.2 out of 100, which is the basis of its ranking. The major fits Nebraska residents who want a public, AACSB-accredited business college in Omaha and an optional sales focus. Out-of-state students face a much higher price, so the residency difference is the main cost factor to weigh. Prospective students can request the four-year plan to map out coursework.
Bellevue University
Bellevue, NE · Nonprofit · online option
- Grad rate
- 33%
- Admit rate
- Open admission
- In-state
- $12,123
- Out-of-state
- $12,123
Bellevue University's online marketing bachelor's runs as an accelerated cohort where students take one course at a time across 127 total credit hours.
- Program Score 67.2
- $12,123 tuition, in-state and out-of-state
- Open admission
- Accelerated online cohort
Bellevue University offers an online Bachelor of Science in Marketing delivered 100% online. It is an accelerated cohort program: students register once, take one course at a time and move through the program with the same group of peers. The degree totals 127 credit hours. The curriculum covers digital strategy, brand management, analytics, social media, integrated campaigns, consumer behavior and content optimization across platforms. Learning outcomes include judging channel selection and optimization strategies, appraising social media strategies, critiquing ethical principles in decision-making and comparing industry data to make marketing decisions. The page names roles such as digital marketing specialist, content strategist, brand manager and SEO analyst as career targets.
Federal data shows a 33% graduation rate at Bellevue, and the school is open admission. Tuition is listed at $12,123 for both in-state and out-of-state students. The program earns a Program Score of 67.2 out of 100, which is the basis of its ranking. The format fits busy professionals who want a structured, one-course-at-a-time pace and a steady cohort of classmates. Because admission is open, students deciding between schools may want to weigh the graduation rate alongside the convenience of the online schedule and the cohort model.
Open admission: the school admits every qualified applicant, so it reports no admit rate.
Graduation Rates at the Ranked Marketing Bachelor's Programs in Nebraska
The median school on this list graduates 49% of its students. The highest rates belong to Creighton University (83%) and Concordia University-Nebraska (65%). The school with the highest rate is also ranked #1.
- #1 Creighton University83% graduation rate
- #2 Concordia University-Nebraska65% graduation rate
- #3 Hastings College49% graduation rate
Institution-wide graduation rates reported to IPEDS. They describe the whole school, not this program alone.
How Selective Are the Marketing Bachelor's Programs in Nebraska?
On this list, 1 of 5 schools is open-admission, taking every qualified applicant. Every school here that reports an admit rate takes at least half of its applicants; the median is 83%.
- #3 Hastings College72% admitted
- #1 Creighton University80% admitted
- #2 Concordia University-Nebraska86% admitted
Institution-wide admit rates for first-time applicants, reported to IPEDS. Open-admission schools do not report one.
Public and Private Marketing Bachelor's Programs in Nebraska
This list holds 1 public and 4 private nonprofit schools.
Control (public, private nonprofit, for-profit) as reported to IPEDS. Public schools usually charge residents less; private schools charge everyone the same rate.
Where the Marketing Bachelor's Programs in Nebraska Are
The 5 ranked schools are spread across 4 cities. Omaha (2) is the only one with more than one ranked school.
Main campus city as reported to IPEDS.
Campus Size Across the Marketing Bachelor's Programs in Nebraska
Enrollment on this list runs from 956 at Hastings College to 14,972 at University of Nebraska at Omaha. Of the 5, 2 enroll fewer than 5,000.
Total institution enrollment reported to IPEDS, all levels and programs.
What Graduates of the Marketing Bachelor's Programs in Nebraska Earn
| Rank | School | Median earnings, 4 years outEarnings, 4 yrs | Average net priceNet price |
|---|---|---|---|
| #1 | Creighton UniversityCreighton | $85,891 | $32,456 |
| #3 | Hastings CollegeHastings College | $64,708 | $22,320 |
| #5 | Bellevue UniversityBellevue | $68,500 | $11,743 |
Graduates of Creighton earn the most four years after finishing, a median of $85,891; the lowest figure here is $64,708 at Hastings College.
Creighton leads on both counts: the top rank among these schools and the highest graduate pay.
Net price, what the average aided undergraduate pays after grants, ranges from $11,743 a year at Bellevue to $32,456 at Creighton.
College Scorecard, October 2026 release. Earnings cover each school's programs in this field at this degree level; net price is for full-time first-time undergraduates receiving aid.
What a Bachelor's in Marketing Costs in Nebraska
In-state tuition among the 5 ranked marketing programs in Nebraska runs from $6,758 to $46,800 a year. University of Nebraska at Omaha anchors the low end at $6,758, while Creighton University sits at the top at $46,800. At public schools that in-state figure is the resident rate; out-of-state students routinely pay two to three times as much, which can reorder this list entirely for anyone moving in from elsewhere.
Run the four-year math and the gap widens: about $27,032 in tuition at the low end against roughly $187,200 at the high end for the same bachelor's in marketing. Against the national median of $125,470 a year, the cheaper degree pays its tuition back far faster.
Published annual tuition and required fees reported to IPEDS. Private schools charge one rate regardless of residency; public schools charge non-residents the out-of-state rate shown on each card.
Online Marketing Options in Nebraska
1 of the 5 ranked Nebraska programs offers a confirmed online or distance-education option, which widens access for working students who cannot relocate. An accredited online marketing degree carries the same standing as its on-campus version, since accreditation attaches to the program and school, not the delivery format.
Marketing Careers and Pay After a Nebraska Program
Every degree on this list points toward the same national labor market. The Bureau of Labor Statistics puts national median pay in the field at $125,470 a year, a figure that applies across the profession rather than to any single school here, and it holds whether a graduate paid $6,758 or $46,800 a year in tuition. That is the core tradeoff this ranking is built to expose: a higher price does not buy a higher starting salary in the federal wage data.
Keep Exploring
Common Questions About Marketing Bachelor's Programs in Nebraska
What is the best marketing bachelor's degree in Nebraska?
By Program Score, Creighton University ranks first among the 5 marketing programs in Nebraska we analyzed, with an 87.2 score and an 83% graduation rate. The score weighs graduation rate, selectivity, in-state cost, and outcomes, so the top school balances all four rather than winning on any one.
How much does a marketing bachelor's degree cost in Nebraska?
In-state tuition among the ranked Nebraska programs runs from $6,758 to $46,800 a year. These are resident rates at public schools; out-of-state students pay more, so confirm your residency status and check the out-of-state column before comparing.
Is an online marketing bachelor's degree respected by employers?
Yes, when the school is accredited. An accredited online degree lists the same on a transcript as the on-campus version, and accreditation, not delivery format, is what protects the credential. Every program ranked here is accredited and reporting to the federal IPEDS system.
What salary can graduates expect?
The BLS reports a national median of $125,470 a year for the field. That is a national benchmark, not an Nebraska-specific figure or a promised outcome for any single school, but it is the number every tuition dollar on this page should be measured against.
Data Sources
- U.S. Dept. of Education (IPEDS)
- BLS Occupational Outlook: Advertising, Promotions, and Marketing Managers
- BLS Occupational Outlook: Market Research Analysts
- BLS wage data (OEWS)
- AACSB Accreditation
- American Marketing Association
- U.S. Department of Education, College Scorecard (earnings by field of study; net price)