The Best Bachelor's in Marketing Programs in New Jersey for 2027

Rutgers University-Newark offers the marketing major through Rutgers Business School. Students take a 42-credit business core, then at least 18 major credits: consumer behavior, marketing research and marketing strategy are required, along with 9 credits of electives. The elective list includes advertising, retail marketing, services marketing, sports and NIL marketing, professional selling, A.I. in marketing, marketing analytics, digital marketing, brand management and an internship or cooperative education option. The school says the degree prepares students for Fortune 500 internships, and it has launched an online marketing program for transfer students. Listed career paths include copywriter, media director, account executive, marketing researcher and public relations manager.

Federal data show a 64% graduation rate and a 71% admit rate at Rutgers-Newark. In-state tuition is $14,222, while out-of-state students pay $33,734. The program earns a Program Score of 84.4 out of 100, which is the basis of its ranking. It fits students who want a structured marketing curriculum with room to specialize in areas such as analytics, sales or digital work, including transfer students who prefer an online route.

Rutgers University-Camden offers marketing as a Bachelor of Science major in the Rutgers School of Business-Camden, which the page says is AACSB-accredited across its undergraduate and graduate programs. The major builds the quantitative and qualitative skills needed to analyze customer behavior, competitors and outside groups affected by marketing, and a specialization in marketing research is available. The school also lists a Digital Marketing option. It is one of six business majors, and the page points students to the Rutgers-Camden catalog, a Marketing Association, internship information and academic advising. Faculty are described as bringing business experience into the curriculum, and the school encourages regular meetings with academic services staff to monitor progress and plan graduation.

Rutgers-Camden graduates 67% of its students and admits 66% of applicants. In-state tuition is $14,222 and out-of-state tuition is $33,734. The program's Program Score is 83.9, which is the basis of its ranking here. It fits students who want a public-university marketing degree with a research emphasis and digital options, and who value the lower in-state price.

The Bachelor of Science in Marketing at Caldwell University covers consumer behavior, digital marketing, advertising, market research and strategic marketing. Students apply the marketing mix, analyze marketing information and bring the pieces together in a marketing plan, and assessments include case studies, portfolios, simulations and debates. The program stresses the ethical side of marketing and asks students to weigh the societal impact of their decisions. The department points to internship and job placement opportunities, small classes and connections with local businesses in a major marketing center. Career paths named include marketing manager, market research analyst, digital marketing specialist, brand manager, public relations specialist and sales manager.

Federal data show a 57% graduation rate and a 71% admit rate. Tuition is $38,470 for in-state and out-of-state students alike. The program has a Program Score of 78 out of 100, which is the basis of its ranking. It suits students who want hands-on experience through internships in a small, close-knit program, and who are drawn to digital marketing, research or brand work.

Rider University's marketing major leads to a B.S.B.A. through the Norm Brodsky College of Business, which the page says is AACSB-accredited. The 120-credit program focuses on core business principles and lets students choose one of five marketing tracks. A concentration in financial services is open to marketing and finance majors and requires 12 credit hours of finance coursework, aimed at careers in banking, investment banking and insurance. The page lists an internship-based independent study and reports that 100% of 2020-21 marketing graduates were employed full-time or continuing their education. Common careers include brand manager, market research analyst, media planner and social media manager. The school also says business graduates often hold more than one full-time job offer at graduation.

Rider graduates 61% of its students and admits 79% of applicants. In-state tuition is $39,700, the same as out-of-state, because it is a private nonprofit school. The program's Program Score is 76.8, which is the basis of its ranking here. It suits students who want to specialize within marketing, pair it with finance, and complete an internship, and who can plan for private-school costs.

Georgian Court University offers a Bachelor of Science in Marketing in its Department of Business and Design, a 120-credit degree that takes four years full time. The school reports ACBSP accreditation for the program. It is delivered on the Lakewood campus and in hybrid and online formats. The major builds on a 45-credit business core covering accounting, economics, finance and statistics, then adds consumer behavior, advertising and PR, marketing research, social media marketing and digital analytics. An optional Digital Marketing Concentration adds 12 credits in career exploration, growth hacking, lifecycle and email marketing, and analytics and experimentation. Some of those electives are taught online through a consortium arranged with Rize Education. A required internship puts marketing experience on students' resumes before graduation.

The Program Score is 69.4 out of 100, which is the basis of this program's ranking. Georgian Court admits 79% of applicants and 54% of students graduate. Tuition is $35,360 for in-state and out-of-state students alike. The program fits students who want a campus-based marketing degree with a required internship and the option to specialize in digital channels without adding credits beyond the 120-credit degree.

Saint Peter's University delivers its Bachelor of Science in Business Administration through the School of Professional Studies, a format built for busy adults. The page lists online options for the business management and healthcare management concentrations, and a Digital Marketing and Social Media concentration is among the offered tracks. All BSBA students complete 120 credits, including a 30-credit business core that covers marketing, management, accounting, law, economics, statistics, finance and an executive seminar. The Digital Marketing and Social Media concentration totals 48 credits and includes media business, marketing communications and branding, business analytics, digital and social media marketing, business strategy and cybersecurity planning and risk management.

The Program Score is 67.6 out of 100, which is the basis of this program's ranking. Saint Peter's admits 90% of applicants and 58% of students graduate. Tuition is $41,152 for in-state and out-of-state students alike. The program fits working adults who want a general business degree with a marketing emphasis, particularly those drawn to social media, branding and analytics rather than a stand-alone marketing major.

Felician University offers marketing as a degree-completion program within its adult undergraduate programs, housed in the School of Business and Information Sciences. The curriculum combines specialty consumer and marketing courses with core business courses, and the page lists brand management, small business marketing, sales management and business-to-business marketing as the careers it prepares students for. Courses run in accelerated 8-week terms and meet once a week in a mix of in-class, hybrid and online formats. Students can apply up to 81 transfer credits, and the university says the tuition rate is 30% lower than its traditional undergraduate programs. Students also earn six graduate credits that count toward Felician's MBA or Master of Science in Healthcare Administration.

The Program Score is 62.4 out of 100, which is the basis of this program's ranking. Felician is an open-admission school, and 47% of students graduate. Tuition is $36,550 for in-state and out-of-state students alike. The format fits working adults who already hold college credits and want to finish a marketing bachelor's on a compressed, once-a-week schedule. Students who want a traditional four-year campus experience with a full-time course load should look at how the school's other undergraduate programs are structured before choosing this track.

Berkeley College lists this program as a Bachelor of Business Administration in Marketing with a concentration in Digital and Social Media. The sample course sequence runs eight semesters and requires 120 semester credits for graduation. Early courses include Principles of Marketing, Fundamentals of Marketing Research and Consumer Behavior, followed by Branding, Digital and Social Media Strategy, Services Marketing, Advertising Management and Digital Marketing: Strategy and Tactics. The final semester includes Marketing Metrics and Analytics and a Strategic Marketing Capstone. The college notes that not every program is offered at each campus, and some courses may be taken at another campus or online.

Federally reported figures show a 44% graduation rate, and the college is open admission. Tuition is $26,420 for in-state and out-of-state students alike. The program has a Program Score of 62.2 out of 100, which is the basis of its ranking. It fits students who want a structured, semester-by-semester path into marketing roles that lean on branding, social media and analytics, and who value an open admission policy. Prospective students should confirm which campus offers the required courses.