The Best Bachelor's in Marketing Programs in New York for 2027

Fashion Institute of Technology's Direct and Interactive Marketing B.S., housed in the School of Business and Technology, trains students in internet marketing, media planning, and direct marketing communications through hands-on campaigns for actual products. The upper-division sequence moves from DM 300 Direct and Interactive Marketing Principles, Issues, and Application through DM 321 Database Marketing and DM 331 Direct Response Copywriting, into DM 421 Direct Marketing Finance and Operations, DM 432 Direct Response Media Planning, and finally DM 433 Direct Marketing Communications and DM 435 Internet Marketing. The published plan totals 62 credits (21 major, 5 related, 36 liberal arts), and the page names the target entry-level roles directly: account executives, database marketers, media managers, and market researchers.

FIT posts a Program Score of 91.2, an 81% graduation rate, and a 60% admit rate. Its tuition gap is the widest in the set by far: $7,170 for New York residents versus $21,692 for out-of-state students, a $14,522 premium for non-residents. Set against Syracuse's flat $63,710, FIT's in-state rate is roughly 89% cheaper. It fits a New York resident who wants a hands-on, tactics-heavy direct and digital marketing skill set, including students completing the credential as a two-year upper-division sequence, without taking on private-university tuition.

Rochester Institute of Technology's Marketing BS sits inside Saunders College of Business and builds around the full business-consumer relationship, covering internet marketing, social media analytics, search engine optimization, data visualization, professional selling, international marketing, and consumer behavior. Faculty tied to the school's Marketing Advisory Board teach current industry software, and students can join the Marketing, Advertising, and Public Relations Club for company tours and marketing competitions.

The program carries a Program Score of 89.7, the basis for its #5 ranking among New York marketing programs. RIT graduates 70% of its marketing students and admits 67% of applicants, a moderately selective mix at a large university of 17,098 students. Because RIT is private, there is no in-state discount: tuition runs $58,260 a year regardless of residency, the third-highest sticker price of the 10 programs here, behind only Syracuse and Fordham.

RIT reports a 94% outcomes rate and a $57.9K average first-year salary for this degree, and cites a #6 U.S. News ranking for co-op and internship programs alongside a #59 Poets&Quants ranking for undergraduate business schools. Students who want a data- and SEO-heavy marketing curriculum backed by a large co-op network should weigh that $58,260 flat tuition against those self-reported outcomes.

State University of New York at New Paltz's marketing major, housed in the AACSB-accredited School of Business, blends creativity, data analytics, and communication, and adds a specialty in food retail that sets it apart from most peers. The major covers the full marketing mix, planning and executing the pricing, promotion, and distribution of goods and services, and sits alongside other business tracks like Business Analytics, which offers a SAS certificate option, and International Business. Students can also add a Marketing minor or fast-track into the school's MBA program.

New Paltz earns a Program Score of 86.2, ranking #6 among New York marketing programs. It graduates 72% of students and admits 62% of applicants. As a SUNY school, tuition is $7,070 a year for New York residents and $17,320 for out-of-state students. Over four years, an in-state student pays roughly $28,280 in tuition here versus $233,040 at RIT, a gap of more than $200,000.

This program fits New York residents who want an AACSB-accredited marketing degree without private-school pricing, drawn in part by the food retail specialty, inside a mid-size public university of 7,898 students.

Siena College's marketing major, part of its School of Business, guarantees every student at least one internship before graduation, with recent placements at GE, IBM, Target, Rivers Casino, and Albany Broadcasting Company. Class sizes stay small enough for direct faculty mentoring, and students run marketing simulations, publish research, and compete through the school's American Marketing Association chapter. Siena's program reports a top-10 ranking from DesignRush.

Siena carries a Program Score of 84.7, good for #7 among New York marketing programs, and posts a 75% graduation rate, the highest among RIT, New Paltz, and Adelphi on this list. It admits 69% of applicants and enrolls 3,720 students total, small enough to back up its small-class claims. Tuition is a flat $44,505 a year regardless of residency, cheaper than RIT's $58,260 and Adelphi's $46,784, but well above SUNY New Paltz's $7,070 in-state rate.

This program suits students who want a guaranteed internship and a small cohort at a mid-size private college, and who are willing to pay a mid-range private tuition to get it.

Adelphi University's BS in Marketing runs through the Willumstad School of Business and its Winning Edge career framework, pairing coursework with real client projects for companies like 1-800-Flowers.com, GEICO, and Jovia Financial Credit Union. Marketing majors can add a Marketing minor or accelerate into a Plus One-Year MBA, finishing a full MBA just one year after the bachelor's. The program's page cites BLS projections of 8% job growth by 2028 for advertising, promotions, and marketing managers.

Adelphi holds a Program Score of 84.5, ranking #8 among New York marketing programs. It graduates 67% of students and admits 66% of applicants, figures close to RIT's at the top of this list. Tuition is a flat $46,784 a year for all students, since Adelphi sets no separate in-state rate, across a university of 7,603 students.

Adelphi reports a $71,467 average starting salary from its Graduate Outcomes Survey, LinkedIn, and National Student Clearinghouse data covering December 2023 through May 2025, though that figure spans all Adelphi undergraduate business degrees, not marketing alone. Students weighing the one-year MBA add-on should factor that extra year of tuition against the payoff of finishing with an MBA right out of undergrad.

Fashion Institute of Technology's BS in International Trade and Marketing for the Fashion Industries sits in the Business and Technology division and trains students to navigate the financial, legal, logistical, and intercultural sides of importing and exporting apparel. Coursework covers international finance, business strategy, fashion law, compliance, management, and market research, backed by visits to corporate, customs, finance, and government sites. The page describes it as the only program of its kind in the country with a dedicated focus on fashion and creative industries, and it also runs as a two-year, fully online completion degree for students who already hold an AAS or have finished at least 60 college credits.

The numbers back the niche positioning. FIT graduates 81% of its students, admits 60% of applicants, and carries a Program Score of 84.3, good for the #9 spot on this list. Tuition is where the program sets itself apart: $7,170 a year for New York residents versus $21,692 for out-of-state students, a gap of $14,522 annually or $58,088 across four years. For NY residents, that puts a four-year degree at roughly $28,680 total, well below what most private marketing programs charge for a single year. With an 8,206-student body, the fit is best for New York residents targeting import/export, retail buying, or global brand management roles in fashion, not students chasing a generalist marketing curriculum.

St. John Fisher University's BS in Marketing runs through its School of Business and pairs a traditional marketing core, buyer behavior, market research, promotion, selling, with electives in internet marketing and supply chain systems. The program is interdisciplinary by design: advertising and public relations coursework is delivered through the Media and Communication Department rather than a standalone track. Fisher also offers select incoming first-year students an MBA Early Assurance Program, a direct pathway into the school's graduate business degree, and keeps classes small at a student to faculty ratio of 11:1 with typical sections of 20 to 25 students.

Fisher earns a Program Score of 83.6, placing it #10 on this list, on the strength of a 74% graduation rate and a 66% admit rate, meaningfully more accessible than FIT's 60%. As a private nonprofit, tuition is flat regardless of residency at $40,090 a year, or $160,360 over four years, with no in-state discount to offset the cost. That price fits students who value the smaller class sizes, the MBA Early Assurance pipeline, and the interdisciplinary advertising and PR angle enough to pay roughly $131,680 more over four years than they would at a public program like FIT's in-state track.