The Best Bachelor's in Marketing Programs in Massachusetts for 2027

Clark University's School of Business runs its Marketing B.S. through coursework in branding, advertising, market research, digital media, and consumer psychology, paired with hands-on consulting projects for community businesses and organizations. Clark's own program page cites faculty who have consulted for brands including Gillette, L.L. Bean, and Godiva, alongside instructors working as social entrepreneurs and sustainable-business advocates. Students graduate able to evaluate digital marketing channels like search engine optimization, display ads, and social media, and to measure campaign effectiveness with key performance indicators.

Clark holds a 92 Program Score, the #4 marketing program in Massachusetts, with a 77% graduation rate and a 40% admit rate, more selective than every other private option here except Boston College's 16%. Tuition runs $57,440 flat, the lowest of the three costliest private programs in this ranking, $3,560 below Bentley's $61,000 and $11,960 below Boston College's $69,400. At 3,925 students, Clark is smaller than the three programs ranked above it, Boston College, UMass Amherst, and Bentley, a fit for students who want a private-school marketing degree with direct faculty access and a lower price tag than BC or Bentley.

Emerson College's Marketing Communication B.S. sits inside the School of Communication's Department of Marketing Communication, not a standalone business school, and that shapes the curriculum: a psychology-and-communication-theory core paired with courses in economics and statistics. Seniors complete a capstone with a real client, and many work earlier through EmComm, the department's student-run marketing agency, or the Emerson Experience in Entrepreneurship Studies (E3) for students building their own ventures. Boston supplies the internship pipeline, with recent placements at 826 Boston, Boston Children's Hospital, Digitas, and Connelly Partners.

Emerson earns a Program Score of 90.1, ranking it 5th among the 11 marketing programs in Massachusetts. Admission is competitive at a 51% admit rate, the fourth-most selective in this ranking, and 77% of students graduate. Tuition runs $56,032 flat, since Emerson charges the same rate regardless of residency. At 5,263 students, it fits applicants who want a communication-school lens on marketing, real-agency experience before graduation, and can clear one of the tightest admit bars on this list.

Endicott College's Marketing B.S., housed in the School of Business, builds from foundational courses in consumer behavior, marketing research, economics, and communication, then lets students specialize in one of three tracks: consumer product development and merchandising; advertising and promotional communications administration; or international marketing. The degree runs 125 to 126 credits and folds in two early internships (INT 100, INT 200) before a 12-credit semester-long internship senior year, alongside a senior thesis and a capstone course in Integrated Marketing Communications.

Endicott posts a Program Score of 86.8, good for 6th in Massachusetts, with a 76% graduation rate and a more accessible 71% admit rate, the third-highest in this 11-program ranking. Tuition is $39,750 flat, $16,282 less than Emerson's $56,032 and the lowest among the 10 private programs in this ranking. With 4,394 students enrolled, Endicott fits applicants who want a customizable, specialization-driven marketing degree with a mandated capstone internship, at the lowest private-school sticker price on this list.

Merrimack College's B.S. in Marketing runs through the Girard School of Business, NECHE-accredited, as a four-year, on-campus program with fall and spring start terms. Every marketing major gets a guaranteed co-op or internship placement. Core coursework covers Marketing Strategy (segmentation, targeting, customer lifetime value, branding), Marketing Research (an approved research project), and Digital Marketing (social campaigns, email, podcasts, websites), building toward stated skills in marketing analytics and social media marketing.

Merrimack's Program Score of 86.1 ranks it 7th in Massachusetts. Its 70% graduation rate is the second-lowest in this ranking, ahead of only Western New England's 64%, and its 70% admit rate puts it in the middle of the pack for selectivity. Tuition is $49,352 flat, between Endicott's $39,750 and Stonehill's $55,750. At 5,862 students, it is the third-largest program on this list, behind only UMass Amherst and Boston College, and it fits applicants who want a guaranteed hands-on placement locked in before they even declare a concentration.

Stonehill College's Marketing major, a B.S.B.A. housed in the Meehan School of Business, requires Marketing Principles, Marketing Research, Consumer Behavior, and Marketing Strategy, then three electives from a list that spans Sales Management, Advertising Management, Business-to-Business Marketing, Healthcare Marketing, Sport Marketing, Digital Marketing and Entrepreneurial Strategies, Social Media Marketing, and Global Marketing. The school states its business program carries AACSB International accreditation, a credential it says fewer than 6% of business schools worldwide hold. The program layers in a liberal arts foundation tied to the college's Congregation of Holy Cross roots.

Stonehill's Program Score of 86.0 places it 8th in Massachusetts among the programs profiled here. Graduation runs 76%, just a point behind Emerson's 77%, and the 66% admit rate sits between Merrimack's 70% and Emerson's 51%. Tuition is $55,750 flat, just $282 under Emerson's $56,032 and the fifth-highest among the 11 programs in this ranking. At 2,674 students, Stonehill is the second-smallest program on this list, just 75 students more than Springfield College's 2,599, fitting applicants who want a broad marketing elective menu inside a small, AACSB-accredited business school.

Simmons University's BSBA in Marketing is built around hands-on campaign work: students design marketing campaigns, research market trends and stakeholders, and evaluate product and distribution decisions for real clients. The program has integrated AI tools such as ChatGPT directly into coursework, teaching students to draft prompts, interpret AI-generated insights, and apply them to campaign strategy and consumer sentiment analysis. Students can specialize in marketing research, marketing analytics, brand management, or advertising, and the program leans on its Boston location for internships at organizations including Hannaford's, the Boston Red Sox, Boston Children's Hospital, and Brown Brothers Harriman.

Simmons earns a Program Score of 85.5, the 9th-highest among ranked Massachusetts marketing programs. Its 72% graduation rate and 70% admit rate put it in the middle of the pack for selectivity and completion. Tuition is a flat $45,534 regardless of home state, so out-of-state students face no premium the way they would at a public university. With 4,666 total students, the program suits applicants who want a mid-sized private university, an internship-dense Boston campus, and coursework that treats AI fluency as a core marketing skill rather than an elective.

Springfield College's BS in Marketing covers product development and management, branding, pricing, promotion, and distribution, with experiential learning built into upper-level courses through business simulations and case studies. Students can pair the major with a minor in psychology, graphic design, or creative writing. The program's standout feature is its MBA 4+1 pathway: marketing majors who maintain a 3.0 GPA at matriculation get automatic, no-application admission into Springfield's MBA program and can finish the graduate degree in one additional year on top of the four-year bachelor's.

The program holds a Program Score of 82.3, ranking 10th among Massachusetts marketing programs in this analysis. Its 74% graduation rate and 72% admit rate are both slightly stronger than Simmons' figures, and tuition runs a flat $43,800 with no out-of-state surcharge. Enrollment of 2,599 makes this the smallest campus among the 11 programs in this ranking, which fits students who want small classroom sizes plus a guaranteed, low-friction route to a master's degree without a second application or added admissions risk.

Western New England University's College of Business marketing major builds management, research and analytical, and team-based skills through client-facing project work. In the Marketing Research course, students have built surveys, analyzed data, and delivered final presentations to real clients, including the Springfield Chamber of Commerce. In Sales and Sales Management, students compete locally and nationally with digital sales presentations judged by outside professionals from companies such as Northwestern Mutual. The program also folds in an SAP Certification track, since SAP enterprise software is taught as part of the core business curriculum.

The program carries a Program Score of 80.3, placing it 11th among Massachusetts marketing programs here. It is the most accessible of the 11 programs in this ranking by admissions, with an 83% admit rate, but that comes with a tradeoff: a 64% graduation rate, the lowest in this ranking. Tuition is a flat $44,680 for all 3,674 students, in-state or out. The program reports that 96% of its Class of 2024 was employed or enrolled in graduate or professional school within six months of graduation, and it cites U.S. Bureau of Labor Statistics 2024 data putting average pay for advertising, marketing, promotions, public relations, and sales managers at $163,740 nationally.