The Cheapest Online Marketing Degree Programs of 2027

Brigham Young University-Idaho offers a marketing program that covers digital marketing, advertising, professional sales, management and analytics. The page says courses build specific skills, including researching target audiences, creating customer personas and using AI marketing tools to build a brand. Highlighted courses include consumer behavior, digital marketing, market research, branding, social media strategy and sales management, and the listed classes include Social Media Marketing (MKT 351), Marketing Management (MKT 310), Professional Sales (MKT 370), Web Business Creation (MKT 353) and Marketing Analysis (MKT 420). A four-year example class plan is available. Using federal Post-Secondary Employment Outcomes data, the school reports an average salary of $48,377 one year after graduation. Career options listed include marketing managers, sales managers and advertising and promotions managers.

Federal data shows a 55% graduation rate and a 96% admit rate at BYU-Idaho. Tuition is $4,800 for both in-state and out-of-state students. The program earns a Program Score of 67.4 out of 100, which is the basis of its ranking. It suits students looking for a skills-focused marketing curriculum with a broad mix of digital, sales and analytics courses at a low published tuition.

Northwest Missouri State University offers a 100% online Bachelor of Science in Marketing. Students build a base in accounting, economics and management, then study strategy, research and communication. Coursework includes case studies and real-world projects, including client-based research for a local company using IBM SPSS Statistics software. Graduates learn to prepare sales pitches, run surveys and market research, build budgets and forecasts, and calculate ROI for campaigns. A Professional Advisory Board of industry professionals meets annually to shape learning outcomes. The school reports that more than 95% of graduates find employment or continue their education within six months, and it allows a double major with business management. The degree is 120 credit hours with up to 82 transfer hours accepted.

Northwest graduates 54% of its students and admits 86% of applicants. In-state tuition is $6,713 and out-of-state tuition is $13,426. The program has a Program Score of 69.2 out of 100, the basis for its ranking. It suits working adults who want a flexible online bachelor's degree with hands-on research experience.

Southern Connecticut State University offers marketing as a concentration within its Bachelor of Science in Business Administration, housed in the School of Business and its Department of Marketing. The page describes preparation for entry-level, middle and senior marketing management roles as well as graduate study. Topics named include social media marketing, digital marketing, consumer behavior, marketing research, marketing analytics, product development, advertising, sales, retailing and global marketing. Students can build specialized expertise in one or more functional marketing areas. The department sets learning outcomes in problem solving, communication, reflective thinking and ethical practice, and students use tools such as SPSS and the Microsoft Office Suite. The school reports that its School of Business is accredited by AACSB International. A student chapter of the American Marketing Association, called SUMA, offers national competitions and networking.

Federal data show a 50% graduation rate at Southern and an admit rate of 91%, so most applicants are accepted. In-state tuition is $6,998 and out-of-state tuition is $10,498, which makes the in-state price attractive for Connecticut residents. The program earns a Program Score of 66.5 out of 100, the basis of its place in our rankings. It fits students who want a broad business foundation with a marketing focus and a route to either a job or a master's degree, and who value a public university with a large student body.

Louisiana State University offers a marketing major in its E.J. Ourso College of Business, with concentrations in Digital Marketing, Marketing Analytics and Professional Sales. The program page describes coursework in consumer behavior, brand management, marketing analytics and professional sales, aimed at careers in brand management, digital marketing, market research, analytics and sales. Students can work in the Professional Sales Institute, which the school calls a top-ranked sales program, and in a Behavioral Research Lab that it describes as one of the nation's designated mega-labs. The Pi Sigma Epsilon chapter adds hands-on project experience. The school reports that the college holds AACSB accreditation and lists an average alumni marketing salary of $54,000 five years after graduation.

Louisiana State University and Agricultural & Mechanical College reports a 69% graduation rate and admits 73% of applicants. In-state tuition is $8,038, matching the out-of-state figure. The program has a Program Score of 83.5 out of 100, which is the basis of its ranking. It fits students who want a large flagship campus and a clear specialty, whether that is data analysis, digital channels or business-to-business sales, and who want research or competition experience alongside the degree. LSU also offers this program online, according to the federal data used here.

Southwest Minnesota State University offers marketing as both a Bachelor of Science and a Bachelor of Applied Science, with a marketing minor also available. The program teaches market research, analysis of the business environment and competitors, and strategy development, with an emphasis on written and verbal communication. Students can join the American Marketing Association collegiate chapter and ENACTUS, or work for the Southwest Marketing Advisory Center, which completes research projects for businesses, government agencies and civic groups. The center reports that it has employed over 120 students since 2002 and paid more than $500,000 in wages. An internship typically means full-time work in a marketing role for one semester.

Federal data shows a 45% graduation rate and a 62% admit rate at SMSU, and tuition is $8,840 for in-state and out-of-state students alike. The program earns a Program Score of 72.5 out of 100, which is the basis of its ranking. It suits students who want a smaller public campus, paid hands-on client work before graduation and the choice of a traditional science degree or an applied degree that builds on technical credits. Freshman applicants need to rank in the upper half of their class or meet the ACT or SAT cutoff the school lists.

Rasmussen University's online marketing bachelor's degree is a degree-completion program built from 23 courses and 90 credit hours. Students choose one of two specializations: Digital Marketing, which covers digital advertising, social media and search engine optimization, or Sales Management, which covers sales strategy and integrated campaigns. The university says students can finish in as few as 18 months and can take $149 self-directed assessments to test out of a course they already know. An accelerated pathway also lets students take one MBA course during the bachelor's program. The school reports that coursework prepares graduates to pursue the American Marketing Association's Professional Certified Marketing credential.

Rasmussen is an open-admission school, so there is no selective admit rate to clear. About 53% of students graduate, a figure that reflects the whole institution rather than this major. Tuition is $10,595 for in-state and out-of-state students alike. The program earns a Program Score of 70.4 out of 100, which is the basis of its ranking. It fits working adults who already hold college credit, want a flexible online format and prefer to choose between a digital focus and a sales focus.

Park University offers marketing as a Bachelor of Science in Business Administration (B.S.B.A.), available online and on campus with online courses. The degree is 120 total credits, with a 39-credit business core and a 21-credit marketing major. Required marketing courses are E-Marketing, Consumer Behavior, Marketing Management, and Marketing Research and Information Systems. Students pick three more from options such as graphic design software, advertising, professional selling, social media marketing and a marketing internship. The page says the program emphasizes hands-on learning through core assessments, assignments and internships, and it is part of Park's 4+1 undergraduate-to-graduate options. Graduates typically find jobs in marketing management, insurance, real estate, banking and retail.

Park is an open-admission university, and 38% of students graduate. Tuition is $11,018 for both in-state and out-of-state students. The program has a Program Score of 62.3 out of 100, the basis for its ranking. It suits students who want a flexible online or hybrid marketing degree, value an applied, internship-friendly curriculum, and may want to continue into a graduate program under the 4+1 option.