The Best Online Marketing Degree Programs of 2027

The Bachelor of Science in Marketing (BSM) at George Washington University's School of Business lets undergraduates specialize in marketing. The degree requires at least 120 credits, including 30 credits of marketing major courses. Required courses are Consumer Behavior, Marketing Research, Advertising and Marketing Communications or Integrated Marketing Communications, and Digital Marketing in the Age of AI. Students then choose six electives such as Services Marketing in the Digital Era, Advanced Advertising Campaigns, Personal Selling, Retailing Management, Product Marketing Management and AI Applications in Marketing. The school says the degree trains students for roles in brand and product management, advertising, sales promotion, market research, customer relationship management and digital marketing. Courses use experiential learning and cover consumer data, new analytic methods and social media.

GW graduates 84% of its students and admits 47% of applicants. Tuition is $67,420, the same for in-state and out-of-state students. The program's Program Score is 93.6 out of 100, which is the basis of its ranking. It fits students who want a research-driven marketing education with a strong digital and AI component, and who are comfortable with a selective admissions process.

Bentley University's marketing major covers advertising and promotion, analytics, market research, social media strategy and product development. Students then work alongside corporate partners on real projects for well-known brands, which the page describes as resume-building experience. A class spotlight on the page is Luxury Marketing, which looks at brands in fashion, perfume, jewelry, hotels and high-end automobiles. A related story describes a course on AI and marketing in which students built creative projects for a student showcase. The school reports a $60K average starting salary for marketing majors, a 99% post-graduate outcome rate and that 89% of students complete at least one internship.

Federal data show an 87% graduation rate and a 45% admit rate, so admission is moderately selective. Tuition is $61,000 for in-state and out-of-state students alike. The program earned a Program Score of 93 out of 100, which is the basis of its ranking. It fits students who want marketing training grounded in a full business education, with analytics, brand work and internship experience built into the path.

The Bachelor of Business Administration in Marketing at Florida International University (FIU) teaches students to influence buyer behavior, analyze markets, build marketing plans, calculate pricing and interpret market research. Students complete 21 credit hours of 4000-level marketing coursework, 12 of them required: Professional Selling or Esports Sales, Consumer Behavior or Esports Consumer Behavior Insights, Marketing Research and Analysis, and Marketing Strategy. Marketing courses require a grade of C or higher. The degree combines 60 credits of lower-division coursework with 60 credits of upper-division work, and an online option is listed. The school says graduates are ready for careers in sales, advertising, distribution and logistics, and international marketing.

In federal data, FIU shows a 74% graduation rate and a 55% admit rate. In-state tuition is $4,721 and out-of-state tuition is $16,529. The program's Program Score is 87.9 out of 100, which is the basis of its ranking. It fits students who want a marketing degree with a selling and research core at a large public university, and it adds an esports track option for those drawn to that industry. Job titles on the program page include brand manager, market research analyst, product manager, account executive and copywriter.

Endicott College's Marketing major blends creativity with business strategy. The page describes foundational coursework in consumer behavior, marketing research, economics and communication, then electives across subdisciplines such as international marketing, branding, advertising, retail and social media. It calls the major inherently flexible and names three example specializations: consumer product development and merchandising, advertising and promotional communications, and international marketing. The program totals 125 to 126 credits and includes Consumer Behavior, Integrated Marketing Communications, two early internships, a 12-credit semester internship and a senior thesis or capstone. Students choose four marketing electives, including options like Marketing Analytics, Brand Management and Global Marketing Management. The page says faculty and advisors help students customize the degree to show clear value to employers or graduate programs.

Endicott reports a 76% graduation rate and an admit rate of 71%. Tuition is $39,750 for in-state and out-of-state students alike. The program's Program Score is 86.8 out of 100, the basis of its ranking here. It suits students who want to shape a marketing degree around their own interests and graduate with a semester of internship experience already behind them.

Louisiana State University offers a marketing major in its E.J. Ourso College of Business, with concentrations in Digital Marketing, Marketing Analytics and Professional Sales. The program page describes coursework in consumer behavior, brand management, marketing analytics and professional sales, aimed at careers in brand management, digital marketing, market research, analytics and sales. Students can work in the Professional Sales Institute, which the school calls a top-ranked sales program, and in a Behavioral Research Lab that it describes as one of the nation's designated mega-labs. The Pi Sigma Epsilon chapter adds hands-on project experience. The school reports that the college holds AACSB accreditation and lists an average alumni marketing salary of $54,000 five years after graduation.

Louisiana State University and Agricultural & Mechanical College reports a 69% graduation rate and admits 73% of applicants. In-state tuition is $8,038, matching the out-of-state figure. The program has a Program Score of 83.5 out of 100, which is the basis of its ranking. It fits students who want a large flagship campus and a clear specialty, whether that is data analysis, digital channels or business-to-business sales, and who want research or competition experience alongside the degree. LSU also offers this program online, according to the federal data used here.

Northwood University offers a Marketing degree that students can take in person or online. The school says the program blends brand strategy, market research, digital marketing, content development and advertising management, with learning through simulations, certifications and competitions that produce a portfolio and real client experience. Graduates are described as going on to work with nonprofits, small businesses, Fortune 500 companies and agencies, and some start their own businesses. Northwood reports that 88% of its graduates are employed or furthering their education six months after graduation and that one in three graduates owns part or all of a business. These are the school's own figures. The university positions itself as a leader in free-enterprise education.

Northwood is a private nonprofit university with a 63% graduation rate and a 65% admit rate. Tuition is $32,800 for in-state and out-of-state students alike. The program earns a Program Score of 78.2 out of 100, the basis of its ranking. It suits students who want flexibility between campus and online study and a hands-on, entrepreneurial approach to marketing. Students should compare the 63% graduation rate with other options before committing.

Judson University's bachelor's degree in marketing centers on customer needs and how each marketing decision serves them. The program overview lists consumer behavior, marketing research, event planning, professional selling and social media marketing, and it examines how product development, advertising, pricing and digital marketing benefit consumers. Students build experience developing a marketing plan, creating a strategy, marketing a product and analyzing consumer data. Professional involvement includes touring local businesses, consulting for a business client on marketing research and writing press releases for new products and services. The program offers an internship during the junior and senior years, and Judson students have interned at the Elgin Chamber of Commerce, the Chicago Auto Show and Angularis. The business department hosts networking events, and graduates can continue into an MA in Organizational Leadership or an MBA at Judson.

Judson graduates 60% of its students and admits 48% of applicants, a more selective rate than many peers. In-state tuition is $29,237, and out-of-state students pay the same $29,237 because it is a private nonprofit. The program earns a Program Score of 74.8 out of 100, the basis of its ranking. It suits students who want a small campus, hands-on client work and an internship, and who may want to stay for a graduate business degree.

McKendree University offers a B.B.A. in marketing through its School of Business. The curriculum follows a customer satisfaction model known as the marketing concept, and it covers personal selling, marketing research, advertising, new product planning and marketing management in retail and commercial settings. The page says students develop critical thinking, quantitative analysis, and oral and written communication skills, and they work through real marketing case studies and current issues at real companies. Courses named on the page include Consumer Behavior, Personal Selling and Sport Marketing. Paid internship opportunities are highlighted, along with a Marketing Club that takes on situation and competitor analyses, marketing research and promotion design for local organizations, plus the Sigma Beta Delta and Phi Beta Lambda business groups. A marketing minor is also available.

McKendree graduates 53% of its students and admits 72% of applicants. In-state tuition is $33,310, and out-of-state students pay the same $33,310 at this private nonprofit university. The program carries a Program Score of 73.3 out of 100, the basis of its ranking. McKendree is in Lebanon, Illinois, about 25 minutes from downtown St. Louis, which the school cites as a source of internship and career options. It suits students who want small classes and early hands-on marketing experience.

Lynn University's Bachelor of Science in Marketing sits in the College of Business and Management and is delivered on campus. The page says students study business strategy, digital marketing, economics, product design and development, content marketing, website optimization, market research and consumer analytics. Core classes add trending subjects such as social media, search engine marketing and international business. Courses described include Project Management, Business Intelligence, which covers regression, forecasting and big data analysis, and Marketing Research. Students work on projects meant to build a portfolio, and the program aims to teach them to assess marketing opportunities, create user experiences and content, and apply SEO and marketing analytics. The degree is built on 120 total credits. The school reports that its College of Business and Management is accredited by IACBE.

Federal data show a 52% graduation rate and an admit rate of 73%. Tuition is $42,730 for both in-state and out-of-state students, since Lynn is a private nonprofit with one price. The program has a Program Score of 73.1 out of 100, the basis of its ranking. It fits students who want a residential campus experience, a project-based path into brand, digital or analytics roles, and a smaller school where faculty know their students.

Southwest Minnesota State University offers marketing as both a Bachelor of Science and a Bachelor of Applied Science, with a marketing minor also available. The program teaches market research, analysis of the business environment and competitors, and strategy development, with an emphasis on written and verbal communication. Students can join the American Marketing Association collegiate chapter and ENACTUS, or work for the Southwest Marketing Advisory Center, which completes research projects for businesses, government agencies and civic groups. The center reports that it has employed over 120 students since 2002 and paid more than $500,000 in wages. An internship typically means full-time work in a marketing role for one semester.

Federal data shows a 45% graduation rate and a 62% admit rate at SMSU, and tuition is $8,840 for in-state and out-of-state students alike. The program earns a Program Score of 72.5 out of 100, which is the basis of its ranking. It suits students who want a smaller public campus, paid hands-on client work before graduation and the choice of a traditional science degree or an applied degree that builds on technical credits. Freshman applicants need to rank in the upper half of their class or meet the ACT or SAT cutoff the school lists.

The marketing major at Regis University sits inside the Bachelor of Science in Business Administration. The page frames it around consumer behavior and brand strategy, within a core curriculum that covers total business operations. Inspired by Jesuit values, the degree asks students to think about marketing through community impact, global engagement and values-driven action. Experiential learning is central: Regis lists client-sponsored projects, for-credit internships and study abroad, and notes that students in Marketing Principles have raised over $20,000 for local causes. The program snapshot lists on-campus courses in 16-week semesters. Students can also choose a general business track or majors in accounting, finance or health care administration.

Regis reports a 61% graduation rate and an 86% admit rate. In-state tuition is $23,700, matching the $23,700 charged to out-of-state students. The program earns a Program Score of 72.1 out of 100, the basis of its ranking. The degree fits students who want hands-on project work and internship credit alongside a general business foundation, and who value a campus-based schedule with a values-driven approach to marketing.

Indiana Institute of Technology offers a Bachelor of Science in Marketing through its College of Business, delivered online or on campus for 120 to 121 credit hours. The program prepares students to design communications for media, conduct marketing research, develop public relations programs, create advertising campaigns and adapt marketing initiatives for global markets. Students frequently work with community organizations to plan and carry out real marketing projects, and they study how sociological and psychological behavior shapes social media communication. The program lead has marketing experience in business-to-business, consumer and not-for-profit settings and is an American Marketing Association member who builds AMA principles into the courses. The page lists graduates working at employers such as Do It Best Corp., Liberty Mutual Insurance and Lincoln Financial Group, and it describes internship opportunities.

Indiana Tech is a private nonprofit institution in Fort Wayne with a 48% graduation rate and a 70% admit rate. Tuition is $30,836 for in-state and out-of-state students. The program has a Program Score of 71.9 out of 100, which is the basis of its ranking. It fits students who want a choice between online and campus study and a project-based approach to digital marketing, advertising and sales careers. The graduation rate is below many peers, so students should look closely at the support and scheduling flexibility the online format offers.

Lasell University offers a bachelor's degree in marketing within its School of Business. The major introduces marketing research techniques and demographic studies, business law and ethics, global marketing, nonprofit marketing, social media marketing, digital marketing, product marketing and service marketing. All marketing students complete a minimum of one internship as well as service learning, and study abroad is strongly encouraged. The School of Business also hosts an annual School of Business Day for networking and career development. Through the Double Laser Program, students can earn an accelerated master's degree in as little as one year after graduation. The page lays out a sample four-year plan beginning with writing, a first-year seminar and professional development in business.

Federal data show a 59% graduation rate and an 81% admit rate. Tuition is $27,040 for in-state and out-of-state students alike, because Lasell is a private nonprofit university. The program's Program Score is 71.7 out of 100, which is the basis of its ranking. It suits students who want required hands-on experience and a possible fast route to a graduate degree.

Post University offers a Bachelor of Science in Marketing that can be taken online or on campus. The degree is 120 credits: 21 in the essential skills core, 21 in general education, 63 in the major and concentrations, and 15 in open electives. Post lists seven concentration options: General Marketing, Digital Marketing, Integrated Marketing Communications, International Marketing, Market Research and Analysis, Sales Management and Sport Marketing. Sample courses include Principles of Marketing, Consumer Behavior, Business to Business Marketing and Strategic Marketing. The school reports programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), and describes a typical four-year length.

Post reports a 25% graduation rate and is an open admission school. Tuition is $15,616 for in-state and out-of-state students alike. The program earns a Program Score of 70.9 out of 100, the basis of its ranking. Students should weigh the low graduation rate against the open door and the flexible format. The program fits those who want to specialize early, whether in digital, sales or sport marketing, and who can use the online option to fit study around work.