The Cheapest Marketing Degree Programs of 2027

The Bachelor of Business Administration in marketing at the University of North Florida is laid out on a published course sequence guide. Students complete 21 credits of prerequisites, an 18-credit business core and 24 credits in the major, and a grade of C or better is required in each area. Major coursework covers Consumer Behavior, Marketing Research Information and Strategic Marketing, and students select one of Digital Marketing Strategy, Social Media Marketing or Introduction to Marketing Analytics. Four more upper-level marketing electives, an international business course and further required business courses round out the plan. Students also take a 6-credit non-business requirement, including a business communication course. The core ends with a strategic management capstone taken in the final semester, which requires a separate application before registration.

UNF graduates 69% of its students, and it admits 53% of applicants, so entry is selective but not extreme. In-state tuition is $3,996, compared with $16,799 for out-of-state students, which makes the program a strong value for Florida residents. The Program Score of 85.5 out of 100 is the basis of its ranking. The program fits students who want a structured, credit-by-credit path with clear prerequisites and a choice between digital marketing, social media and analytics electives. Students who prefer a looser curriculum should look closely at the grade minimums before committing.

Fort Valley State University in Fort Valley, Georgia, awards a Bachelor of Business Administration with a major in marketing. The degree is administered through the Business Administration Department in the College of Arts and Sciences. The program treats marketing as the study of pricing, development, promotion and distribution of products, ideas and services, and expects students to work with statistics, search engine optimization, data analytics, messaging and design. The school points to careers in advertising, research and development, brand management, public relations, sales and event direction. Students can learn by doing through the Marketing Club and other campus organizations, and the business faculty are described as close to current marketing practice.

Fort Valley State has a 41% graduation rate and a 66% admit rate. In-state tuition is $4,176 and out-of-state tuition is $15,528. The program holds a Program Score of 67.5 out of 100, which is the basis of its ranking. It fits Georgia residents who want a public, moderately selective campus with a low in-state price and a broad marketing curriculum, and who want to build experience through student organizations.

Georgia Southwestern State University in Americus, Georgia, offers a Bachelor of Business Administration in Marketing in the College of Business and Computing, available on campus or completely online. The curriculum builds a foundation in consumer behavior, business marketing strategy, research, analytics and communication. Students practice data-driven planning, learn the marketing mix, segmentation and target marketing, and prepare for industry-recognized certifications in analytics and social media. The school points to internships, student organizations, mentorships, cases and experiential learning, and lists careers in sales, advertising, public relations, marketing research and event planning. It says its business degrees are in the top 5% of business programs worldwide.

Georgia Southwestern has a 41% graduation rate and a 75% admit rate. In-state tuition is $4,176 and out-of-state tuition is $15,528. The program earns a Program Score of 65.5 out of 100, which is the basis of its ranking. It fits students who want to finish a marketing degree online while working, or who prefer a small campus in southwest Georgia, and who want a public-school price with certification preparation built into the coursework.

Savannah State University in Savannah, Georgia, offers marketing as part of its Bachelor of Business Administration. Students complete all core BBA courses plus the specialized marketing courses. The program teaches students to identify customer needs and wants, determine target markets and design appropriate products and services, and it prepares graduates for market research, public relations, event management and product management. The College of Business Administration says students can complete all core and major courses online at their own pace, a format aimed at adult and distance learners. The college reports accreditation by AACSB International. A marketing minor is available to business and non-business majors.

Savannah State is an open-admission university, and 28% of students graduate. In-state tuition is $4,176 and out-of-state tuition is $17,469. The program has a Program Score of 59.1 out of 100, which is the basis of its ranking. It fits Georgia residents who need an open door to a bachelor's degree, working adults who want an online route, and anyone seeking a low in-state price, with attention to the graduation rate when planning time to degree.

The University of Florida offers a Bachelor of Science in Business Administration in Marketing through its Warrington College of Business. The degree is 120 credits, runs four years full time and is delivered on a semester schedule with in-person, online and hybrid courses. Students complete a business core in economics, mathematics, computing and accounting, then major courses that connect consumer behavior theory to product development, pricing, promotion, distribution and customer management. The page says AI is integrated across the curriculum, including machine learning, predictive analysis and natural language processing. Electives and minors let students steer toward branding, startups or consumer research, and a career readiness requirement is built into the degree. The college reports 598 students enrolled in the marketing major.

UF graduates 91% of its students, and the school admits 24% of applicants, so entry is competitive. In-state tuition is $4,477, compared with $25,694 for out-of-state students. The program earns a Program Score of 98.8 out of 100, which is the basis of its ranking here. It suits students who want a large public flagship, a structured four-year path and a curriculum that treats data and AI as everyday marketing tools, and who can meet a selective admissions bar.

The University of Central Florida (UCF) houses its Bachelor of Science in Business Administration in Marketing in the Miller College of Business. Students choose between two tracks. The marketing management track prepares graduates for entry-level roles in marketing management, product or brand management, retail, sales and market research. The professional selling track targets business-to-business sales, with room to advance into sales or marketing management. Courses named on the program page include Marketing Strategy, Digital Media Marketing and Strategic Management, and the page lists skills in consumer research, communications and digital brand engagement. UCF states that the marketing program is accredited by AACSB. The page also notes that the marketing degree is not eligible for a double degree with another College of Business major.

Federal data shows a 78% graduation rate and a 40% admit rate, so admission is selective. In-state tuition is $4,478, versus $19,810 for out-of-state students. The program's Program Score of 94.3 out of 100 is the basis of its ranking. It suits Florida residents who want a large public business school with a clear choice between a strategy-oriented path and a sales-oriented one, and who are comfortable on a campus with an enrollment near 70,000.

The University of West Georgia offers a Bachelor of Business Administration in marketing through its Department of Marketing in the Richards College of Business. The page says the degree prepares students for brand and product management, sales promotion, sales management, personal selling, advertising, public relations, retailing, direct marketing, international marketing and marketing research, and for graduate study. The program is based on the Carrollton campus and is available on campus or as much as 80% online, although some online courses may require visits to Carrollton. The degree requires 120 total semester hours, and a downloadable program map helps students plan their courses. The page reports that the university is accredited by SACSCOC and that the business college holds AACSB accreditation. Students taking a mix of online and face-to-face courses in one term may pay both campus fees and the online rate.

The program has a Program Score of 75.2 out of 100, which is the basis of its ranking. West Georgia's federal graduation rate is 43% and its admit rate is 52%. In-state tuition is $4,488 and out-of-state tuition is $16,200. It fits students who want a broad marketing foundation with flexibility between campus and online study.

Columbus State University in Columbus, Georgia, offers a Bachelor of Business Administration in Marketing through the Department of Management and Marketing. The degree totals 120 credit hours, takes four years full-time, and is delivered on campus, hybrid or fully online. Students study how to promote and sell products and build marketing strategies, with electives such as digital marketing and branding. The school highlights internships, group projects, hands-on coursework, small class sizes, and support through academic advising, free tutoring and success coaching. The program has specific admission requirements beyond the university's general ones, and a marketing minor is available to business majors. The Turner College of Business reports AACSB accreditation for its business degrees.

Columbus State has a 42% graduation rate and a 99% admit rate. In-state tuition is $4,488 and out-of-state tuition is $16,200, so the price gap for nonresidents is large. The program has a Program Score of 59.4 out of 100, which is the basis of its ranking. It fits Georgia residents who want a low in-state price, working students who need a fully online option, and anyone who prefers a regional public university with a standard four-year plan.

The University of South Florida offers a marketing major in which students choose one of two concentrations. The Market Development concentration is aimed at entry-level work in account management, business development, marketing promotions, field marketing and general marketing roles. The Digital Marketing & Analytics concentration points toward more specialized and analytical jobs, including digital marketing, consumer insights, market research and marketing analytics. The program page describes marketing broadly, from strategic planning, market segmentation and brand positioning to pricing, distribution, sales and customer relationship management, and notes that the work applies in nonprofit, government, education and healthcare organizations as well as businesses. USF says professionals from either track can move into senior marketing and brand management roles with experience or a graduate degree. A curriculum guide is posted for each concentration.

USF reports a 77% graduation rate and admits 43% of applicants, In-state tuition is $4,559, compared with $15,473 for out-of-state students. The program earns a Program Score of 90.8 out of 100, the basis of its ranking. It fits students who want a clear choice between a relationship-and-sales path and a data-driven path before they declare, and Florida residents who want a marketing degree at a large public campus with about 49,600 students.

Florida State University grants a Bachelor of Science in Marketing with a major in Marketing through its College of Business. The course of study covers marketing research, marketing strategy and consumer behavior, with a focus on how organizations create and deliver value. The program page says graduates are employed by consumer packaged goods companies, consulting firms, distribution companies and a wide range of service providers. Marketing is a specialized admission program, so students must meet the College of Business requirements for specialized programs to be certified to the major. Requirements are set by the academic year in which a student was certified, which typically happens beginning in the junior year, and an academic map outlines a recommended semester plan.

Florida State graduates 86% of its students and admits 24% of applicants. In-state tuition is $4,640 a year and out-of-state tuition is $19,084. The program has a Program Score of 97.8 out of 100, the basis of its ranking. It is a fit for students drawn to research-driven brand and customer work who are ready to meet the extra admission step for specialized programs, and who want exposure to the consumer goods, consulting and service employers the school names.

The Bachelor of Business Administration in Marketing at Florida International University (FIU) teaches students to influence buyer behavior, analyze markets, build marketing plans, calculate pricing and interpret market research. Students complete 21 credit hours of 4000-level marketing coursework, 12 of them required: Professional Selling or Esports Sales, Consumer Behavior or Esports Consumer Behavior Insights, Marketing Research and Analysis, and Marketing Strategy. Marketing courses require a grade of C or higher. The degree combines 60 credits of lower-division coursework with 60 credits of upper-division work, and an online option is listed. The school says graduates are ready for careers in sales, advertising, distribution and logistics, and international marketing.

In federal data, FIU shows a 74% graduation rate and a 55% admit rate. In-state tuition is $4,721 and out-of-state tuition is $16,529. The program's Program Score is 87.9 out of 100, which is the basis of its ranking. It fits students who want a marketing degree with a selling and research core at a large public university, and it adds an esports track option for those drawn to that industry. Job titles on the program page include brand manager, market research analyst, product manager, account executive and copywriter.

Brigham Young University-Idaho offers a marketing program that covers digital marketing, advertising, professional sales, management and analytics. The page says courses build specific skills, including researching target audiences, creating customer personas and using AI marketing tools to build a brand. Highlighted courses include consumer behavior, digital marketing, market research, branding, social media strategy and sales management, and the listed classes include Social Media Marketing (MKT 351), Marketing Management (MKT 310), Professional Sales (MKT 370), Web Business Creation (MKT 353) and Marketing Analysis (MKT 420). A four-year example class plan is available. Using federal Post-Secondary Employment Outcomes data, the school reports an average salary of $48,377 one year after graduation. Career options listed include marketing managers, sales managers and advertising and promotions managers.

Federal data shows a 55% graduation rate and a 96% admit rate at BYU-Idaho. Tuition is $4,800 for both in-state and out-of-state students. The program earns a Program Score of 67.4 out of 100, which is the basis of its ranking. It suits students looking for a skills-focused marketing curriculum with a broad mix of digital, sales and analytics courses at a low published tuition.

Southern University and A&M College teaches marketing through its Management and Marketing department, which lists a Bachelor of Science in Marketing among its undergraduate programs. The department also runs an SAP Certificate Program and student chapters of Pi Sigma Epsilon, the Society of Supply Chain Professionals and the Society of Human Resources Management. A Sports Marketing concentration for marketing majors launches in Spring 2026, approved in October 2025, with coursework in sports marketing, athlete marketing and branding, digital marketing and promotion, marketing analytics and performance tracking, and negotiation and persuasion. A Sports Marketing minor is open to non-majors. The department also lists internships and employment support, scholarships and student advising.

Southern admits 35% of applicants and graduates 27% of its students. In-state tuition is $4,973 a year, against $12,323 for out-of-state students. The marketing program holds a Program Score of 69.7 out of 100, the basis of its ranking. It fits students who want a low-cost public marketing degree with room to specialize in the business side of sports, and who will use the department's advising and internship resources to support their progress toward the degree.

Coppin State University offers a Bachelor of Science in Marketing through the Department of Management and Marketing in its College of Business. The department lists the degree in both traditional and online formats, and says its online degrees are 100% online and accredited. The marketing program focuses on building and communicating brand value in a global marketplace, with study of sales management, marketing analytics, advertising and market research. The department describes these as creative, analytical and cross-cultural competencies that carry across industries. It also reports collaborations with local businesses and private industry that let students apply theory to practice outside the classroom, and a marketing minor is available.

Coppin admits 46% of applicants and graduates 26% of its students. In-state tuition is $5,032 a year, compared with $11,956 for out-of-state students. The program has a Program Score of 66 out of 100, which is the basis of its ranking. It suits Maryland students who want an affordable public marketing degree, particularly those who need the flexibility of an online option, and who want hands-on exposure to local employers during their studies.

Grambling State University offers a Bachelor of Science in Marketing through the Department of Management and Marketing in its College of Business. According to the university catalog, the degree requires 27 semester hours of marketing courses plus 33 hours of support courses and the other university requirements, for a 120-credit curriculum plan. The plan runs from freshman-year basics such as General Business, Information Systems and math through accounting, economics, finance and management in the middle years. Senior-year work includes Marketing 380, Marketing 410, Management 420 and nine hours of marketing electives approved by an advisor and the department head. The department says it aims to prepare students for graduate study or an entry-level position, with an emphasis on problem solving, communication and technology. Students can also earn a marketing minor with 18 approved hours.

Grambling State reports a 36% graduation rate and admits 45% of applicants. In-state tuition is $5,140, the same as the out-of-state figure. The program earns a Program Score of 68.2 out of 100, which is the basis of its ranking. The program fits students who want a structured, advisor-guided marketing curriculum with a defined four-year plan and a business core that covers accounting, economics and finance, and who value a lower-cost public option in northern Louisiana.